Annie Perkins

Managing Director, East

As Managing Director, East, Annie leads client teams and operations in Boston and New York with a focus on cultivating cross-network collaborations and creative integrations. She also provides strategic leadership, brand positioning counsel, campaign and event ideation, crisis response and social strategy to her portfolio of high-visibility brands in the consumer and healthcare practice, including McDonald’s, CarMax and McKesson.

Annie’s 25+ year background in PR and marketing communications has included work across B2C and B2B sectors including automotive, professional services, eCommerce, retail, food & beverage, healthcare, consumer tech and non-profit. For every client she works with, Annie seeks to tell a story that creates authentic connections to the brand. This approach has resulted in multiple awards from PR Daily, Bulldog Media, Ragan’s and The Publicity Club of New England.

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