Managing Director, Consumer & Health
As Managing Director, Consumer & Health and Chief of STaff, Annie leads client teams and agency-wide staff operations with a focus on cultivating cross-network collaborations and creative integrations. She also provides strategic leadership, brand positioning counsel, campaign and event ideation, crisis response and social strategy to her portfolio of high-visibility brands in the consumer and healthcare practice, including McDonald’s, CarMax and McKesson.
Annie’s 25+ year background in PR and marketing communications has included work across B2C and B2B sectors including automotive, professional services, eCommerce, retail, food & beverage, healthcare, consumer tech and non-profit. For every client she works with, Annie seeks to tell a story that creates authentic connections to the brand. This approach has resulted in multiple awards from PR Daily, Bulldog Media, Ragan’s and The Publicity Club of New England.