Managing Director, Consumer & Health
Expertise: Better Living, DTC/Retail, Hospitality, Crisis Communications, Integrated Communications, Mental Health and Wellness
Annie here. I lead the Consumer and Healthcare client teams as well as agency-wide staff operations, focusing on cultivating cross-network collaborations and creative integrations. I provide strategic leadership, brand positioning counsel, crisis response and creative campaigns for a portfolio of high-visibility global brands, including McDonald’s, Mass General Hospital, TripAdvisor and NordicTrack.
I was always interested in storytelling and the human condition and so got my start in the industry on my first day of college when I declared a communications major. 25 years later, I’m just as passionate.
With every client I work with, I look to tell a story that creates an authentic connection to the brand. It’s essential that with each program, we start fresh. There are no-rinse and repeat options that will work today. I’m proud to say our team has won multiple awards from PR Daily, Bulldog Media, Ragan’s and The PR Club of New England for upholding that approach to always starting with insights and then building out a unique strategy and boundary-breaking tactics. And while we must learn from the past, we must always look forward to what’s next.
Beyond the bio:
- Named a Top Woman in PR by PR News
- POV: Brands as Agents of Change