Social Media Marketing

Content that makes them stop, look and act

We do deeply thoughtful, creative and informed work to help brands capture hearts and minds through organic and paid social media strategies.

Social strategy, campaigns + content

We’re early players when it comes to social media marketing services, having invented the “Social Media Press Release” and helped get major businesses and brands onto Facebook way back when. Today, we build highly sophisticated (and vibrant) campaigns to reach new audiences, deepen relationships and inspire action. From full-funnel strategy for Citrix and contests for Leslie’s Pools to video series for Blurb and influencer campaigns for McDonald’s, we do it all.

Actually connecting on social media isn’t easy work, though. 73% of consumers told us they scroll right past brands’ social posts or only look if there’s something special. That’s why we make insights the backbone of all our strategies. We use data to understand audience drivers, cultural trends, industry landscape and channel priorities. Then we push the levers that will deliver results and the creative boundaries of what brands have historically done.  

Paid social + amplification

The days of social posts without paid support are over. We work with clients to build highly targeted sponsored content and ad campaigns that drive traffic, leads, conversions and awareness. We also ID and execute opportunities to amplify high-value organic content, to deliver more eyeballs and performance on creative investments and business-critical messages.

With our PR roots and digital marketing chops, we’re highly skilled on both sides of the equation when it comes to winning on social — amazing organic content and paid targeting — with capabilities including:

• Brand, Competitor and Target Audience Audit
• Social Media Strategy
• Campaign Development & Design
• Content Development, Scheduling & Monitoring
• Influencer Relations
• Community & Reputation Management
• Measurement & Reporting