Hi, we’re SHIFT, a PR agency built for brands with something to prove — challengers, disruptors and those on a mission to change the world. We know consumer PR has unique demands and dynamics that put a premium on relationships, purpose and creativity. SHIFT works tirelessly to keep our clients’ brands and products top of mind with customers and top consumer-tech and lifestyle reporters.
To do that, we operate at the nexus of art and science to help our clients win by connecting with the people they need to reach and inspiring them to think, feel and act differently.
As a consumer PR agency, we work within a variety of categories. Here are a few examples of our recent work:
- McDonald’s: From sharing crave-worthy favorites through a Big Mac ATM activation to celebrating the people behind the counters and in the community, SHIFT has supported McDonald’s through a number of initiatives
- iFit-NordicTrack: For the always-innovating leader in the connected fitness industry, SHIFT has worked to secure top tier product reviews, ongoing media relations, business press and created a showroom press event from start to finish
- Foxwoods: We’ve helped Foxwoods showcase its wonderful experiences and offerings for five years – promoting talent, engaging influencers, captivating the media and supporting the employees, brand and community through every challenge
A consumer marketing agency
Our consumer marketing programs surpass traditional earned media outreach strategies through elements such as narrative development, consumer activations, event and experiential marketing, social media integration, influencer marketing, direct mail, and content development. Like most any full-service agency, we can do almost anything that anyone could want to help build, promote and protect their brands.
We create success for our clients by adding extra touches whenever possible, such as:
- Extraordinary experiences: Door-to-door car service for a car brand’s latest models showcased the client’s product, enticing attendees with an enviable luxury touch
- Compelling displays: Playful presentations and a captivating set-up to promote client brand messaging
- Personalized experiences: Personal walk-throughs, tailored product demos and gift bags with bespoke press kits to help creatively reinforce brand messaging
Food & Beverage
Travel & Hospitality
If you need a consumer marketing and consumer PR agency, check out some of our work and reach out to learn more about our experience and team.