The average consumer performs more than 10 searches before making a buying decision. At SHIFT, we know this is one of many touchpoints in the customer journey, but a critical one. And we love to devise creative organic search strategies that make sure our clients get found.
Our comprehensive search offerings help brands engage prospective customers at all phases of the buying journey to support inbound marketing and acquisition efforts.
We root our strategies in (and geek out over) a deep understanding of the evolving and complex search engine algorithms, using a combination of technical optimization, full-funnel content strategy and off-page link building strategies to outpace the competition.
SHIFT’s website optimization program begins with a baseline audit of a brand and its top competitors to ensure general website health and mobile experience. SHIFT analyzes historical SEO performance and analytics infrastructure to inform our go-forward approach. Out of this, the team derives a tactical – but creative and resourceful – strategy.
Keyword Research & Content Mapping
We use keyword, trend and topical analyses to conceive cutting-edge owned content strategies aimed to optimize client domain(s) for search and drive qualified, sustainable traffic through engaging content that cuts through clutter and is positioned to rank for a diverse set of keywords with varied search intents (informational, consideration, transactional and branded).
SHIFT’s SEO programs also tap into our roots and strength in earned media. We use an ongoing pitching program to obtain high-authority, high-quality inbound links from relevant publications back to critical landing pages to support improved organic search visibility.
Search Engine Marketing (SEM)
While a sustainable organic search strategy is vital to effective inbound marketing, results take time. That’s why we fold in paid search – it’s an outstanding supplemental tactic to stimulate more immediate lifts in brand awareness and lead generation.
SHIFT develops and executes a results-focused paid search strategy intended to quickly create awareness and drive qualified traffic to conversion-friendly landing pages. Our full-funnel strategy is inclusive of persona analysis, targeting strategy, copy development, campaign deployment & management, daily optimization and reporting.
In a fragmented media landscape, search is essential to how people navigate online, learn about a topic and research products and services.
That’s why SHIFT’s Optimized PR programs are designed and executed with search at the forefront. By leveraging keyword data and content optimization principles we ensure maximum visibility, discoverability and engagement of the earned, owned and contributed content we develop. We use an ongoing pitching and contributed content program to obtain authoritative, high-quality inbound links from relevant publications and optimize content for SEO so that our clients are well positioned to capture the attention of highly engaged audiences..