Content Marketing

SHIFT helps clients connect with the people who matter most – no matter the industry, audience or touchpoint. Whether it’s solving a problem, answering a question, delivering thought leadership or making them laugh, our content resonates by inspiring action and evoking emotion.

We think big, but realistically. We believe the best ideas often come when and where you least expect them, so we conduct internal, cross-functional brainstorming sessions to boost our creative game. We don’t draw formal account territory lines – every SHIFTer is empowered to make a contribution to every client in our roster.

Our process for content marketing is twofold:

  • Audit & Discover: We analyze content strengths, weaknesses and past results at the onset to uncover ownable opportunities and process improvements to level up when we start the planning process.
  • Planning & Creative Integration: We work closely with clients to plan, develop, implement, measure and manage every aspect of the content process and use a best-in-class project management approach to ensure we deliver on time, on brand and on message.

Content Strategy

Our approach is rooted in understanding audiences and opportunities, distilling those into engaging concepts and bringing content to the most appropriate people via the most appropriate channel.

We fuse audience insights with sector-specific expertise and creativity to develop a strategy that breaks through content clutter and ensures that the ideas, services or products clients are selling fundamentally mean something to their customers and prospects. This strategy serves as the underlying structure that guides all content we create.

Content Development & Design

From there, we craft narratives, creative campaigns and assets that add immediate, personalized value to engage audiences. We keep a sharp eye for spontaneous and timely integrations into societal trends and news, and use everything from technical eBooks and elegant infographics to video and animation to create emotional connections across the entire paid, earned, social and owned media spectrum.

We work as an extension of your team, bringing cross-functional expertise to the table, including world-class content strategists, meticulous designers and developers, and detail-obsessed project managers to build campaigns that will move the needle.

Specialized content we produce includes:

  • Animations
  • Blog Posts
  • eBooks & Whitepapers
  • Digital Events & Experiences
  • Infographics
  • Presentations & Webinars
  • Research & Survey Reports
  • Websites & Microsites
  • Website Copy
  • Videos

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