Consumer PR has unique demands and dynamics that put a premium on relationships, purpose and creativity. SHIFT works tirelessly to keep our clients’ brands and products top of mind with customers and top consumer-tech and lifestyle reporters.
To do that, we blend art and science. We apply data to engineer program strategies. We harness sector-specific expertise and creativity to craft compelling narratives and breakthrough campaigns. Then we use advanced targeting to get those messages in front of the people who matter most.
We work within a variety of consumer industries. Here are a few examples of our recent work:
- McDonald’s: From sharing crave-worthy favorites through a Big Mac ATM activation to celebrating the people behind the counters and in the community, SHIFT has supported McDonald’s through a number of initiatives
- iFit-NordicTrack: For the always-innovating leader in the connected fitness industry, SHIFT has worked to secure top tier product reviews, ongoing media relations, business press and created a showroom press event from start to finish
- Foxwoods: We’ve helped Foxwoods showcase its wonderful experiences and offerings for five years – promoting talent, engaging influencers, captivating the media and supporting the employees, brand and community through every challenge
Our consumer programs surpass traditional earned media outreach strategies through elements such as narrative development, consumer activations, event and experiential marketing, social media integration, influencer marketing, direct mail, and content development. We create success for our clients by adding extra touches whenever possible, such as:
- Extraordinary experiences: Door-to-door car service for a car brand’s latest models showcased the client’s product, enticing attendees with an enviable luxury touch
- Compelling displays: Playful presentations and a captivating set-up to promote client brand messaging
- Personalized experiences: Personal walk-throughs, tailored product demos and gift bags with bespoke press kits to help creatively reinforce brand messaging
Food & Beverage
Travel & Hospitality