Brand Events & Activations

Experiences that inspire

We bring brands to life with highly customized experiences that form lasting relationships with the people that matter to their business.

Consumer, Media & Influencer Events

From Foxwoods Resort Casino’s Virtual Drag Happy Hour to iFIT’s first hybrid product launch media event, the McDonald’s Big Mac ATM, pop-up shops, stunts, social contests and swanky tech launch parties, we’ve brought most every kind of brand event and activation to life.

We assemble multi-disciplinary teams with expertise in creative design, web development and campaign management to create unique, on-brand experiences across every format and meticulously manage every detail from start to finish. From in-person, virtual and hybrid; consumers, media and influencers; intimate and large-scale; and traditional and highly experimental, our experience and capabilities are broad spectrum, including:

• Event conception and planning
• Vendor and venue management
• Collateral design and production
• Event promotion and marketing
• Media/influencer management
• Event execution and staffing
• Post-event analytics and debrief

Conferences, Trade Shows & Exhibitions

We’ve supported everything from large-scale conferences and virtual events to intimate exhibitions and roundtables, ensuring strong attendance, engaged audiences and flawless execution. As the AOR for RSA Conference — the world’s largest cybersecurity event — for over 15 years, we’ve honed our processes down to a science for services including:

• Strategic, ongoing council and planning
• Conference promotion and marketing
• Exhibitor communications
• Press/analyst relations and registration
• Press room set up and management
• Advisory Board management
• Issues/crisis management
• Event execution and onsite staffing
• Coverage monitoring, tracking and reporting