SHIFT Takes Home Wins for Thumb-Stopping Work at 2023 Award Shows

SHIFT, along with our client partners, is proud to have been a winner and top contender across many of our industry’s most competitive national awards this year.

A testament to our Performance Communications approach, SHIFT earned one of just 38 Public Relations Society of America (PRSA) Silver Anvil Awards, multiple Telly Awards and our local PR Club of New England Bell Ringer Awards for the following work:

  • Silver Anvil: Gold, B2B Content Marketing for #DaaSJams with Citrix – In a dash to capture demand for remote/hybrid work support, Citrix and SHIFT created DJ DaaS and The Notorious VDI, Citrix’s first-ever musically inspired branded characters, who came to life in a multichannel campaign that saw record-breaking engagement and site clickthroughs. Full case study here.
  • Bell Ringer: Gold & Super Bell Finalist, B2B Brand Building for Earning Top Attention around Hiring, Retention & DEI with Lever
  • Bell Ringer: Silver, Executive Thought Leadership for Inserting a CEO Into the National Dialogue on Education with Cengage
  • Bell Ringer: Bronze, Integrated Marketing Communications for Sweetening Sales in the Manuka Honey Market with Wedderspoon. Full case study here.
  • Telly Awards: Gold, B2B Branded Content Campaign & Silver, Social Video Series – Products & Services for #DaaSJams with Citrix

Among our other wins, honorable mentions and finalist nominations were:

  • PRNews 2023 Agency Elite 100
  • PR Week Awards: Best in B2B for #DaaSJams with Citrix
  • PRovoke IN2 Awards: Social Video for #DaaSJams with Citrix
  • PRovoke SABRE Awards: Marketing Communications, B2B
  • PRNEWS Digital Awards: Multichannel Campaign for #DaaSJams with Citrix
  • Shorty Awards: B2B & Product Feature Video for #DaaSJams with Citrix

This is a true team win, and we are thankful to our clients and SHIFTers for using insights to carve out whitespace, take creative (but calculated) risks, deliver real business performance and shift companies ahead.

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