SHIFT Communications Names Matthew Raven as Vice President

SHIFT Communications, an integrated communications firm, is pleased to announce the hire of Matthew Raven as Vice President, effective immediately. Raven will lead SHIFT’s Marketing Technology practice, working directly with account teams to offer data-driven communications solutions that achieve measurable results.

“SHIFT’s ability to fuse data science, creative services and earned strategy in a truly integrated fashion is such a unique differentiator,” said Raven. “I’m excited to join this talented team and bring effective, measurable communications strategies to our clients and the industry.”

Raven comes to SHIFT from Terakeet, a Syracuse, NY-based provider of digital marketing technology and managed services. At Terakeet, Raven led a marketing team that grew to nearly 90 and he was responsible for a $10M portfolio of clients across B2B/B2C categories, including CPG, healthcare, lifestyle, finance, travel, luxury goods. Raven has considerable experience across digital PR strategy and business development. 

SHIFT’s innovative Marketing Technology offerings include digital advertising strategy, predictive analytics, paid media amplification, audits and optimization (SEO, web, social media), and much more. Currently, SHIFT utilizes these offerings for a diverse client portfolio, which includes a mix of B2B and B2B brands such as Citrix, GoDaddy and Slimming World.

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