PR News Names SHIFT Communications’ Amanda Munroe as a 2018 Top Woman in PR

SHIFT Communications, an integrated communications agency, is proud to announce that its Boston-based Vice President, Amanda Munroe, has been chosen as one of PR News’ Top Women in PR in 2018. The accolade is presented annually to the most influential women in public relations who are driving the agenda for the industry and their companies. This is the third Top Women in PR win for SHIFT. Managing Partner, Amy Lyons, was honored in 2016, and Senior Vice President of Consumer Brands, Annie Perkins, was selected in 2017.

This award acknowledges the accomplishments of women who have made bold advances in creating communications strategies for brands, nonprofits and government agencies. Munroe, who was nominated for her revered work in the cybersecurity, cloud computing and data analytics space – as well as her excellent record of client retention and portfolio growth – is seen amongst colleagues as a powerhouse and mentor, with more than 45 PR industry awards during the span of her career.

“I am honored to be selected alongside other women leaders who are determining how our industry evolves and how we stay at the forefront of innovation in our field,” said Amanda Munroe, VP, SHIFT Communications. “I’ve been lucky to call SHIFT home for 15 years, and during that time, have been surrounded by other women – both clients and colleagues – that encourage me to both fearlessly march into the future and to lead our next generation of PR pros by example.”

The awards were distributed on Friday, January 25, 2019 at the Grand Hyatt in New York City and included a keynote presentation from Justine Davie, Communications Strategy Officer for the Marine Corps Reserve, who shared how she infuses humor and emotional vulnerability into her own writing and communications work, as well as describing the wider movement that female practitioners have sparked as they lead the next big trends in communications.

About SHIFT Communications 
SHIFT Communications is an award-winning integrated communications firm that represents some of the best-known enterprise and consumer brands, including Citrix, Demandbase, McDonald’s, Simon Premium Outlets, Red Hat and RSA Conference. SHIFT Communications’ 120+ employees are located in the Boston, San Francisco, New York and Austin metros. Established in 2003, SHIFT is an AVENIR GLOBAL company. For more information on SHIFT’s data-driven approach to marketing and public relations visit

AVENIR GLOBAL is a Montreal-based holding and management company with an active operations mindset and a hands-on approach to all its investments. With 850 staff and offices in 21 locations across Canada, the U.S. and in Europe, it is among the top 20 largest communication firms in the world. In Canada, AVENIR GLOBAL owns NATIONAL Public Relations, the country’s leading public relations firm, servicing clients across a wide range of sectors, which includes NATIONAL Capital Markets, the industry’s foremost investor relations and financial services practice. In the United States, AVENIR GLOBAL owns SHIFT Communications, a data-driven integrated communications agency; and the public relations and communication company Padilla, which includes the brand consultancy Joe Smith, the food and nutrition experts at FoodMinds and the research authorities at SMS Research Advisors. The AVENIR GLOBAL network also includes healthcare specialists AXON Communications, with offices in Toronto, the U.S, the U.K. and Europe, healthcare creative agency Cherry and strategic communications consultancy Madano, both based in London. AVENIR GLOBAL is owned by RES PUBLICA Consulting Group.

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