Email marketing can be one of the most profitable tactics in your company’s marketing strategy…if it is well executed. If you are not seeing results from your email marketing program, you’re wasting a valuable asset in your email database.
Email marketing functions like a sales tool, not an audience-building tool. You can’t directly build audience with email – that’s spamming. You can, however, convert the audiences you do have. And that’s where SHIFT comes in.
SHIFT’s comprehensive email marketing program helps drive engagement and action from your distribution list. Email marketing programs can be tailored to fit your brand’s needs, including but not limited to the following:
- Creating email templates (content marketing, newsletters, etc.)
- Managing the CMS (content management system) of your choice
- Developing landing pages and email capture points that convert
- Establishing best practices in your email marketing program for building and growing your email list
- Creating engaging and compelling email copy, with measurable results from A/B testing and statistical analysis
Ready to get started?