SHIFT CEO Todd Defren writes on his blog about Vine, Snapchat, and other micro-media applications:

“The winners in this next stage of marketing will embrace the economy of narrative. The earliest winners will be the ones who can be most effective and comical, with low production value. My guess is that that first class will also impress us in terms of volume. Lots of vinelets (is that a word, yet?), all of the time. The next wave of winners will power-pack those 5+ seconds of video with higher production values and animation. What’s your 6-second video plan?”

Thinking like this requires minimalist thinking: what’s the minimum amount of data needed to convey an idea? What’s the minimum amount of information needed to make a point? Leave your thoughts on Todd’s blog, and come back here tomorrow for a possible answer.


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