Upcoming Webinar: You Have to Like Your Facebook Strategy

Facebook has a legacy of changing its privacy policies to favor advertisers and media over individual privacy, from newsfeed settings…

…to search settings…

…to who can use your images in advertising…

…to even what your data can be used for, such as financial services decisions…

And this legacy affects companies and brands as much as it affects individuals. When Timeline rolled out for brand pages back in 2012, brands suddenly had to contend with old social discussions (and controversies) being resurfaced for the world to relive again. Anyone who had not kept up with the changes suddenly experienced “Back to the Future” as old news became current once more.

Amidst constant change, how can your brand and company keep current, avoid (more) scandal, build reputation, and ultimately reap positive benefits from Facebook? Join SHIFT Senior Account Manager Dave Levy on Thursday, December 5, 2013 for his view of effective Facebook strategy. Learn the methods and tactics that he and others at SHIFT use on behalf of clients to make Facebook work, especially in highly regulated environments like healthcare and financial services.

Click here to register now for free!

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