The measures to stop the spread of COVID-19 have been life-altering. People’s daily behavior and activities changed drastically in a matter of days.
Many of those behaviors will become permanent. When we emerge on the other side of COVID-19, people are likely to have developed a new set of beliefs, values and expectations.
Brands will need to adapt accordingly – and just getting through the crisis isn’t enough. They’ll need to anticipate and prepare for what’s next.
Read our eBook to learn how consumer brands have adapted communications and the implications for engaging consumers in a post-pandemic world.