SHIFT/reboot: A Playbook for Leading Through a Post-Pandemic World

A new reality with lasting changes awaits us on the other end of the pandemic. Consumer behaviors will have shifted radically. Business will look different.

Our advice is simple. Don’t assume that what worked before will work after, because it quite likely won’t.

That’s why we’ve created SHIFT/reboot. It tees many of the questions we must ask of our brands relative to how we communicate going forward. It focuses on three fundamentals:

• What’s changed and what hasn’t in our market(s) and amongst our stakeholders, and what are the implications to us on how we go to market?
• How can we best position our brand(s) company, products and services as timely, relevant and distinctive solutions of choice for our target audiences?
• How do we best engage and earn/re-earn the trust of our various stakeholder groups, some of whom may feel somewhat alienated after the crisis?

Read SHIFT/reboot for insights on how to get back to market smarter – and differently than before.