As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how.

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look:

The State of the Press Release in 2015



Ah, the question on every PR pro’s mind. What publishing time gives a press release the maximum visibility? No surprise, it’s before 5:30pm on a business day. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal.

We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. With our new findings, you’ll know exactly when to post that press release to get your company’s big news shared.


How to Help Sales and PR Speak the Same Language


At the end of the day, sales and PR both want the same thing: the success of the business. We know that because of this, collaboration between the two should be natural. We also know this is easier said than done.

That’s why we collected the key understandings needed to explain the profitability of PR to a sales team. Use our insights and our recommended tools, and you’ll be able to explain the ROI of your PR to whoever needs to hear it.


Getting Your PR Measurement Program in Shape for 2016

Business Research


The end of a year can be a celebration for PR pros. This is a time to look back at all you’ve accomplished, and appreciate yourself and your team for all the hard work. This time of year can also be a rush to meaningfully quantify your results to those you answer to, whether they be clients or in-house contacts.

Need help showcasing your PR program’s value for the coming year? We’ve found out which key metrics can get you the budget you need.

Savannah Whitman
Marketing Coordinator


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