The Future of Marketing: Mark Schaefer on Wearables, Augmented Reality and Ignition


Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing.

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing?

Without further ado, we bring you part one of SHIFT’S “Future of Marketing” Video Series: Mark Schaefer.

WHO is Mark Schaefer and WHY should you care?

  • Mark is a social media marketing blogger, educator and consultant.
  • His blog {grow} is a fantastic resource for marketers and anyone running a business.
  • He’s a best-selling author – check out Return On Influence, Born to Blog, Tao of Twitter, and Social Media Explained.
  • He’s been a marketer from the moment he came out of the womb. Trufax.
  • Find him online at and @MarkWSchaefer.

Future of Marketing Takeaways:

  • We’re entering a time where the Internet will surround us like the air that we breathe, in which the boundaries that limit us today will cease to exist.
  • It’s not just about great content – it’s about great content that ignites.
  • Social media realities are changing, and companies must be open-minded about exploring alternatives to “basic” channels like Facebook.
  • Every aspect of how we engage online will be transformed in a profound way by augmented reality. It will change how we connect, how we discover, how we entertain, how we learn, and more.
  • Marketing leaders must understand technology and data enough to ask the right questions in order to use tech & data

Agree? Disagree? Think we’re all nuts? Leave your thoughts below!


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