Email marketing for PR

Last night, I had the wonderful privilege to guest lecture at UCLA (via Google+ Hangout) to Professor Karl Kasca’s new media class. Our topic of discussion was email marketing as it applies to PR and marketing professionals. Take a look at the slides from last night’s talk, and if you would like to see this SHIFT webinar either live or recorded, let us know by hitting the Facebook Like button on this blog post:

If sufficient people like it enough to Like it, we’ll announce the webinar and invite you to attend it for free.

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Christopher S. Penn
Vice President, Marketing Technology

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