Comparing Presidential inaugural addresses

President Barack Obama presented his second inaugural address on January 21, 2013. We thought it’d be interesting to compare the language used in the first and second addresses to see the theme changes.

First Inaugural Address:

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Second Inaugural Address:

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As professional communicators, language matters a great deal. The words you choose can make or break your message. The words you use define what your message is about, and how people perceive your alignment with your actions. Take a look, for comparison, at the second inaugural address of former President George W. Bush:

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Curious about your own PR and marketing language? Here’s a fun exercise to try. Using the website, go find previous editions of your press releases and company marketing materials from the years and paste them into or, and look at how your own language has changed over the years. Are the words that you use the most the ones you want to be using to define your message?

Danielle Mancano
Account Director


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