At the start of 2020, the economy was booming and research showed we’d moved from a civilization of stress to one of hopefulness.

Then the pandemic hit, following by intense social activism and a highly divisive presidential race. Instead of hope, it set the world into unrest, tragedy and uncertainty.

The events of 2020 have called for some of the biggest shifts to well-laid out plans and strategies many of us have ever seen.

This eBook explores that, with perspectives and anecdotes from communications, marketing and PR leaders across a spectrum of B2B, Consumer and Healthcare companies on how they pivoted their thinking and programs as a result of recent events and changed consumer behaviors.

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