FAQs on CES PR
When should you start PR planning for CES?
CES PR planning should start at least 3–6 months out. By mid-summer, firm up PR objectives, narrative, outreach strategy and targets. Begin pitching in the Fall. By December most media calendars are full, and embargoed previews begin weeks before the show.
How can you get the CES media list?
CES releases its official media list o all exhibitors on December 1 through the exhibitor dashboard. However, you are better off building your own list of priority media based on last year's (and recent) coverage of your category so you can pitch reporters early with embargoed pre-briefs, demos and test units.
What media should I target for CES?
CES releases an official press list in December, but it is too late to begin pitching and not everyone will be a fit. Instead, build your own targeted CES media list by analyzing last year’s event and recent industry coverage. Pitch those priority journalists early, then cross-check the official list when available.
What is the best way to pitch the media for CES?
Personalization and timing are make-or-break in CES pitching. Each outlet/reporter has unique coverage priorities. Early briefings/previews increase chances of on-site coverage, while pre-show embargo timing/coverage is also often more impactful than day-of hits.
Should you launch a product at CES?
Successful CES product launches are possible but depend on many factors. Use these questions to help decide if CES is a good launchpad: is our product truly unique/solving a pain point; was our category hot with the media last year (if so, it’s unlikely to be again); will we be ready for demos by mid-October; is our GA date at/shortly after CES; can we invest in strong PR/marketing support well ahead of time (agency or in-house).