Communicating Through COVID-19

COVID-19 has required unparalleled business agility. Our priority has been to support our people and our clients, helping them navigate the uncertainty brought on by the pandemic.

One thing that’s for certain: We can’t assume that what worked before will work in after, because it quite likely won’t. Thriving in this new era of brand engagement and purpose will require reinvention. Below is a curation of resources to help you re-imagine your communications and marketing programs.


Consumer behaviors have shifted rapidly due to the pandemic. That’s why we’ve created SHIFT/reboot – to help clients get back to market smarter, and differently than before. The combination of audits, workshops and actionable plan development focuses on the fundamental questions we believe every brand must ask themselves right now. Have a look and let us know if SHIFT can help.

Coronavirus News & Sentiment Mapping

Every week, the Insights Team from SHIFT’s sister agency Padilla is mapping topic and sentiment around Coronavirus. We’re including the most recent findings here.


Ebook: Consumer Brand Response to COVID-19

Learn how consumer brands have adapted communications and the implications for engaging consumers in a post-pandemic world.

The ‘Ripple Effect’ on Clinical Trials

The pandemic will have a far-reaching impact on clinical trials, which will ripple out to all areas of the healthcare industry. The Ripple Effect website from SHIFT parent company AVENIR GLOBAL, a powerhouse firm of specialist healthcare communications agencies, offers a curated a curated selection of resources on the impact of COVID-19 on the clinical trial space, from a multidisciplinary perspective of experts across the network.

COVID-19 Resources

Our shared perspective, considerations and expertise from SHIFT and across the AVENIR GLOBAL network:




COVID-19 Office Hours is a free service to any and all who have communications questions in the wake of COVID-19. This email goes directly to our leadership team. Any advice we provide is no strings attached.

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