COVID-19 Resources

During COVID-19 and into 2021, our priority has been to support our people and clients, helping them adapt and navigate the uncertainty brought on by the pandemic and events of 2020. Below is a curation of resources to help you reimagine your communications and marketing programs.

Supporting Clients Through COVID-19

When the pandemic hit, our clients adapted to meet market changes. We were there to help, finding the right ways to tell their stories and engage with media.

Report: 2021 Brand Equity & Growth Shifts

Our consumer trend report outlines four shifts in consumer behavior, with original data from a survey we conducted on brand communications preferences, along with engagement strategies for each.

eBook: Pivots & Lessons From 2020’s Events

Learn how marketing and PR leaders pivoted their thinking and programs as a result of 2020’s events and changed consumer behaviors.

eBook: Consumer Brand Response to COVID-19

Learn how brands have adapted communications in response to COVID-19 and the implications for engaging consumers in a post-pandemic world.


We created SHIFT/reboot – a combination of audits, workshops and actionable plan development – to help clients get back to market smarter and differently than before.

Communications Considerations

Our shared perspective, considerations and expertise from SHIFT and across the AVENIR GLOBAL network:

The ‘Ripple Effect’ on Clinical Trials

The Ripple Effect site from our parent company AVENIR GLOBAL’s healthcare communications firms offers resources on COVID-19’s impact on the healthcare sector.

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