Upcoming Webinar: You Have to Like Your Facebook Strategy

Facebook has a legacy of changing its privacy policies to favor advertisers and media over individual privacy, from newsfeed settings…


…to search settings…

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…to who can use your images in advertising…


…to even what your data can be used for, such as financial services decisions…


And this legacy affects companies and brands as much as it affects individuals. When Timeline rolled out for brand pages back in 2012, brands suddenly had to contend with old social discussions (and controversies) being resurfaced for the world to relive again. Anyone who had not kept up with the changes suddenly experienced “Back to the Future” as old news became current once more.

Amidst constant change, how can your brand and company keep current, avoid (more) scandal, build reputation, and ultimately reap positive benefits from Facebook? Join SHIFT Senior Account Manager Dave Levy on Thursday, December 5, 2013 for his view of effective Facebook strategy. Learn the methods and tactics that he and others at SHIFT use on behalf of clients to make Facebook work, especially in highly regulated environments like healthcare and financial services.

Click here to register now for free!

Download our new eBook, Should Brands Snapchat?

Posted on December 2, 2013 in Events, Facebook, Strategy, Webinar

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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