Twitter’s Newest Hidden Feature: Website Analytics

Did you know that Twitter can tell you what’s happening with your website? Neither did we until recently, when we stumbled upon yet another incredible, powerful, wonderful feature that they forgot to tell us about (apparently it only merited a developer’s blog post on a Friday afternoon).


Twitter’s new feature lets you verify and authenticate your website’s domain with the service, then see everything happening on Twitter to that domain. Someone mention a piece of content on your website? Twitter will tell you about it. Someone link to you in a tweet but didn’t tell you? Twitter can show you that link and how well it performed. Got people sharing using proprietary link shorteners that hide their stats to the general public? Twitter will tell you what’s happening with every link to your website, no matter what tool was used to create it.

Watch how to set this powerful, free feature up for your website in this very short video tutorial in just 5 minutes. Like this tutorial? Please share it!

Christopher S. Penn
Vice President, Marketing Technology

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Posted on September 18, 2013 in Advertising, Marketing, Social Media, Technology, Twitter, Video

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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