This Week In Tech: The DARQ Side And A CES Sting

This Week In Tech: The DARQ Side and a CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams.

Accenture’s Top Tech Trends for 2019

This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape B2B technology over the next three years. Most notable for those interested in emerging enterprise technologies is the concept of DARQ — comprising distributed ledger technology, artificial intelligence, extended reality and quantum computing. According to the report, “DARQ technologies will drive the post-digital wave, but catching that wave will only be possible with the firm foundation” in social, mobile, analytics and the cloud.

Other top trends expected to influence business this year include technologies that enable rich, personalized and experience-based consumer interactions; the need for companies to adopt technologies that enhance human skillset and knowledge to attract the next generation of workers; ecosystem-driven security protocols and technologies; and meeting consumers increasingly impatient, on-demand expectations. If you’re interested in learning more about communicating through transformation and disruption, you can learn more from the SHIFT blog.

Maybe You Can Take It with You?

What happens when the only person holding the master password to a cryptocurrency exchange dies suddenly? QuadrigaCX, a Canadian exchange, made the headlines when it filed for protection from its creditors, revealing it owed its customers more than $130 million after its CEO and founder, Gerald Cotton, died unexpectedly in India. A judge has granted the exchange a 30-day stay to see if it can unlock any cryptocurrencies – or line up another way to reimburse its customers. There’s a lot to unpack in this situation — including whether Cotton is actually dead or pulling some scheme — but this article in Coindesk lays out what is known and, perhaps more importantly, what’s not.

Huawei’s Woes

The Chinese telecom giant faces further scrutiny after the FBI enlisted the assistance of the CEO and COO of small component startup Akhan Semiconductor, Inc., which suspected Huawei of reverse-engineering the IP behind Akhan’s new, super-durable, nearly indestructible smartphone screen. The investigation – the subject of Bloomberg’s Feb. 11 cover story – reads like a spy novel (albeit dealing with deep tech, not state secrets). It’s worth a read and sheds light on the sector of the technology industry that lies at the nexus of the U.S. trade sanctions with China. This is far from over, but – eventually – Huawei will need to repair global trust in its brand, here are some of the steps it should take when it’s time to do so.

Related Pro Tip

Reports from global consulting firms like Accenture, Deloitte and PwC can provide additional insight into the emerging technologies that could impact — or benefit — your clients. Invest the time in expanding your knowledge not only of your clients’ markets, but about the business technology landscape writ large.

Leslie Clavin

Vice President

 

Work at SHIFT

Posted on February 8, 2019 in b2b, Investor Relations, Learning, Technology

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About the Author

Leslie Clavin is a Vice President in SHIFT Communications’ San Francisco office, focused on B2B technology. In her 20 years in enterprise tech communications, Leslie has worked with clients through the database wars and first dot-com boom, to the birth and rise of mobile devices, right through to today’s dynamic tech landscape. A former journalist, Leslie has a bachelor’s degree in Journalism from California State University, Fullerton.
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