Welcome back to our weekly tech news roundup – the tech trends and stories that our B2B PR teams were monitoring this week.
RSA Conference is finally here
It’s the Friday before the RSA Conference – are you ready for it? The conference is a longtime SHIFT client, so we know better than anyone that PR pros all around the world are scrambling right now to make final preparations. Get ready for an onslaught of news and research on all types of trends, like enterprise risk management, cloud security analytics, network security and a whole lot more. Here’s a great rundown of what to expect from Jon Oltsik, writer at CSO and analyst at Enterprise Strategy Group. I’m sure we’ll have an analysis of the major news coming out of the show next Friday!
Get ready for 5G
You’re going to be hearing a lot about 5G in 2019. It is absolutely dominating the news coming out of Mobile World Congress as Huawei, LG, Samsung, Xiamo and ZTE all introduced 5G devices (without definitive release dates or certainty around when these services will actually become available from carriers). If your industry relates to 5G in any way, we’d recommend thinking about your PR messaging and strategy as soon as possible (if you haven’t already). The media is going to continue discussing the potential ramifications, roadblocks and applications, so be prepared to join the conversation.
Netflix piracy runs rampant
One in five people are using someone else’s account when streaming Netflix, Hulu or Amazon Video, according to a new study covered by TechCrunch this week. This could be costing Netflix a whopping $192 million per month in revenue. That’s a lot of people watching Stranger Things and the Fyre Festival on their parents’ dime.
YouTube announces new policies to protect users
Adweek reported that brands, agencies and influencers recently received a letter from YouTube that details new initiatives to help protect underage users and prevent ads from running alongside illegal and offensive content. This comes after major advertisers like Disney and McDonald’s halted ad buys on the platform after a video revealed how some really bad people are doing really bad things using threads on videos. This obviously goes beyond just a PR crisis, and it’s encouraging to see the platform taking steps in the right direction.