Posts Tagged:social media

Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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social media for business

The Benefits of Social Media for Businesses

It’s hard to think of a time when social media was just for people, and not organizations. Nowadays, it’s practically unthinkable for a business not to be on social media. Organizations of all types and sizes recognize the ways in which social media can help them better understand, respond to, and attract the attention of their target…

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the next big social media network

The Next Big Social Network Does Not Exist

One of the questions we are asked the most about social media is “what’s the next big thing”? What’s the next big social network? Where should companies be looking next? How can we get ahead of the curve and find the next Facebook, the next Instagram, etc.? The answer may be a bit disappointing. Facebook…

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best of q4

SHIFT Archives: The Best of Q4 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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social media efforts

A Marketer’s Rainy Day: Social Media Efforts Checklist

Social media is more popular than ever, playing a major role in the top news stories of 2016, from international sporting events to US politics. Tweets about the Rio Olympics generated 75 billion impressions. Instagram reached 600 million users. Facebook saw a staggering 1.79 billion monthly active users. Despite these numbers, many brands have seen…

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Social Media Crisis

Developing your Social Media Crisis Radar, Part 3

Want to learn about Crisis Radar from square one? Get up to speed by reading Part One and Part Two. Welcome to the third and final blog in our series, “Crisis Communications: Developing your Social Media Crisis Radar.” If you joined us for parts one and two, you are almost ready to test your Crisis Radar…

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Social Media in Healthcare

Social Media in Healthcare: Why Instagram is its Best Kept Secret

Instagram, the lesser known tool behind social media in healthcare and widespread photo sharing social platform, has an average of 500 million monthly active users and growing. The applications of this platform are endless, but it’s proving to be a fruitful podium for the healthcare industry.  Whether Instagram is providing future medical students the opportunity to follow…

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Social Media Crisis

Developing Your Social Media Crisis Radar, Part 2

Did you catch the first installment of this series? If not, start your Crisis Radar journey with Part One. Who is the average user on your brand’s social? What is their most common age? Times of peak social media use? Favorite memes? Dimple size? Chances are, you have answers to these questions. Some of them,…

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social media crisis communications

Developing your Social Media Crisis Radar, Part 1

An angry tweet directed at your brand. An unflattering photo of a broken product or promise on social media. Demanding DMs in your inbox. Ah, the dance of the angry customer. Any seasoned social media pro knows them well. They also know that with a touch of sensitivity and maybe a coupon code, they can…

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