Posts Tagged:rapid response

When Should You Use Rapid Response?

Rapid response is a critical tactic in any strong PR program. Offering reporters your client’s reactions to breaking news not only helps secure coverage – particularly with much-coveted business press – it also helps form relationships with reporters and positions company spokespeople as true thought leaders. At SHIFT, every team member shares the responsibility of…

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Getting Ink through Rapid Response

I know what you’re thinking: what is rapid response, why is it so important to me and how rapid are we talking? Reporters are working in a fast paced environment and when major news hits, they need expert commentary on a variety of topics; that’s where you come in. This is especially true when a…

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