Posts Tagged:product launch

Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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Product Launch Lessons from Taylor Swift

T-swizzle is one of the most powerful women according to Fortune’s most recent list and stole the spotlight as one of the most powerful women in entertainment this year too, according to Forbes. There’s certainly a reason that she’s such a powerful entertainer, which means there’s a lot we can learn from her in life and…

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3 Ways to Screw up Your Product Launch

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. In marketing alone, landing pages, data sheets, whitepapers, videos, presentations and demos are being produced at a…

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