Posts Tagged:press releases

Press Releases: To Use or Not To Use?

“We need to issue a press release at least once a week to maintain high visibility,” said client A. “Press release pick-up has zero value to my business,” said client B. Sounds like a familiar (and contradictory) refrain, doesn’t it? Depending upon who you ask, the press release is either something that’s dead and buried…

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Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Google Only Wants to Kill Bad PR Agencies

Or Google’s Dark Secret? Photo Credit: Karen Roe via Compfight cc Over the past couple weeks, we’ve gotten a lot of questions regarding the way to use links in press releases so as not to make the big green Google giant mad. To be clear, Google isn’t fighting a war against public relations companies, they’re…

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Bad Press Releases Can Hurt Your SEO

Press releases can now harm your SEO rankings. Let’s say that again, because it’s a big change in mindset for marketers and public relations professionals. Press releases can now harm your SEO rankings. In the past, companies have wanted to stuff their press releases with relevant keywords about their news to pass SEO page rank…

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