Posts Tagged:PR

remote broadcast interview

How to Conduct a Remote Broadcast Interview

A broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders. Often, these opportunities come with little advance warning, tied to breaking news. Experts must quickly ready themselves for in-studio interviews. At times, interviews take place remotely, via video…

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PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. With the fierce calls to action at the World Economic Forum, the importance of purpose-driven narratives will likely only intensify. But the definition of purpose has changed. As The Holmes Report covered…

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PR career

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

There is nothing more exhilarating than to watch your favorite team year over year. Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the…

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PR and Marketing Resolutions

New Year’s Resolutions for PR and Marketing Pros

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. While personal resolutions will vary, although maybe not as much as you think, there are a handful…

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media hits

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.” When pressed on the “why” behind…

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Public Relations Program

Hold the Presses: When to Wait on Investing in a Public Relations Program

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment. Some companies just…

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SEO for PR

How PR can Borrow from SEO for Increased Visibility

If you’re a frequent reader of the SHIFT blog, you know we’re all about integrating data-driven strategies and tactics into our everyday PR efforts. Integrated PR and marketing programs are no longer the exception, they’re the rule. SEO tactics are a great place to start. Whether you’re researching data points for a pitch or building…

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Interview with Emily Wienberg

Interview with Account Manager Emily Wienberg

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office. Emily gives us a glimpse of how her…

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Client Relationships

Managing the Evolving Client Relationship

Over the past five years, we have experienced dramatic changes in client relationship management and setting expectations.  Agencies are not the only institutions fighting with the ever-evolving media landscape and technology disruptions. Organizations are forced to face change on nearly a daily basis and we, as agency partners, are forced to make sense of the…

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small public relations budget

How to Make the Most of a Small Public Relations Budget

Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. Below are some pointers to help you when working on a smaller PR budget. Determine The Client’s Goals Most clients understand how precious time is when working within…

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