Posts Tagged:PR measurement

Measure Your PR Success

How to Best Measure Your PR Success

The close of the year is quickly approaching. With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. PR teams have long deplored the challenges of how to best measure your PR success and effectively report program…

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Getting Your PR Measurement Program in Shape for 2016

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and metrics are at the center of that effort. How can you showcase your…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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