Posts Tagged:measurement


Predictions for Digital Marketing in 2018

Wouldn’t it be great to be able to see into the future? In both our personal and professional lives, the ambiguity of what’s to come is a hurdle we have to face time and time again. This year, I’ve decided to try and cut down on some of the guesswork by doing my research into…

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Getting Your PR Measurement Program in Shape for 2016

It’s the fall – which means back to school, back to work and pretty soon planning for 2016. Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) budgets. Realistic goals and metrics are at the center of that effort. How can you showcase your…

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Measure What Matters

Photo credit: Buzzfeed Motion Pictures Last week, we witnessed another major milestone in presidential digital media: President Barack Obama appeared in a BuzzFeed video. The BuzzFeed Video division wanted to interview the President for a number of months; the White House was interested in pushing for more registrations on before the February 15 deadline.…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Three Signs You Should Invest in Measurement Tools

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know…

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