Posts Tagged:marcom strategy

Post-Pandemic Planning: What Worked Before Won’t Work After

Though many of us are still grappling with real-time communications and decisions, a new reality with lasting changes awaits us on the other end of the pandemic. Even as the economy begins to re-open, business will look different. Consumer behaviors have shifted radically and rapidly. Our advice is simple. Don’t assume that what worked in…

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HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

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