Posts Tagged:innovation

The 80/20 Rule

Marketing and PR Innovation: The 80/20 Rule

Public Relations and Marketing are fast paced industries. I have days (weeks, really) where it’s non-stop from the moment I open my eyes in the morning all the way through to closing them again at night. Days fly by and I have to ask myself, “did I accomplish anything?” I’ve been asking myself that question…

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Nothing in Marketing is Unique

From the latest tool or piece of automation software to measurement or campaign tactics, very few things we come across in the communications industry are truly unique. Most “major” technological advancements are just that, advancements on an idea that has actually been around for a long time. “[Insert New Invention Here], now that’s the greatest…

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