Posts Tagged:Guest Post

Social Tools

Social Tools Aren’t All There is to Marketing and PR: How They Help

Listen to any marketing meeting at pretty much any mid-sized to large corporation and you’ll hear a conversation that circles the topics of “Should we have a Snapchat? What’s our Instagram strategy?” And so on. To me, it’s a bit terrifying. But there’s something worth considering, too. What’s With all the Social Media Hype? I’ve…

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Your Biggest Problem with ABM May Be Your CRM: Here Are Six Ways to Fix It

There’s a dirty secret lurking in the average B2B database. If you’re a demand-gen marketer, you may already know what it is, even if you don’t know why. A 2012 study by market intelligence firm IDC determined more than 50 percent of leads in the average B2B contact database are obsolete. And when was the…

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