Posts Tagged:ebook

National Health IT Week

National Health IT Week: A Look at Healthcare in 2030

In celebration of National Health IT Week, the SHIFT Communications Healthcare Team took to the streets (figuratively speaking) to gather insights from some of the leading minds in healthcare. We asked industry experts and veterans like Dr. Nick van Terheyden, Chief Medical Office at Dell, and Jane Sarasohn-Kahn, Health Economist and contributor to the Huffington…

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Trade Show Marketing

The Modern Guide to Trade Show Marketing

Marketers are continually looking to improve ROI, and in the recent past have leaned heavily on online and social tools to drive efficient and measurable results. The one area in the marketing mix that seems to escape refined measurement (and takes substantial budget!) is trade shows. Companies still feel the pull of the trade show…

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New eBook: Google Analytics Basics for PR Pros

Leads are important. Sales are important. Think PR has nothing to do with either one? Think again. PR may not have the ability to directly impact sales, but it can help. Google Analytics can show you how. We’ve stressed, time and time again, on this blog how important measuring results and the impact of PR…

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The State of Social Media: a new eBook from SHIFT

Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media. To better understand how social media changed in 2014, SHIFT Communications examined publicly traded social media companies throughout the…

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