Posts Tagged:crisis

The ‘Ripple Effect’ of COVID-19 pandemic on clinical trials

Clinical trials are the engine room that powers our ability to deliver new treatment options to patients. The rigorous testing and resulting data that help us understand how new treatments work are what propels our industry forward. But the engine room has flipped a switch. Governments have brought in various measures to reduce the number…

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Crisis Communications

Crisis Communications: What to Expect from Your PR Team

In PR, the term “crisis” can mean many different things impacting how to mode a crisis communications plan specific to a client and situation. For some of our clients, it’s a slip in a product shipment date that has been discussed negatively on social media or in the press. For other clients, it can be a death…

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SHIFT Talks: Crisis Communication

Crises happen every day. For brands, how a crisis is handled could be the difference between conveying confidence in your brand and reputation or driving it into the ground. We sat down with Catherine Allen, our Executive Vice President of East Coast Services here at SHIFT, to hear some of her best practices for crisis…

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