Posts Tagged:content marketing

Insta-Success Advertising

Insta-Success: How to Make the Most of Your Instagram Advertising Campaigns

Earlier this year, we shared a blog post highlighting the top reasons why all kinds of businesses – B2B technology and consumer industries included – should be using Instagram as a social business tool. What we didn’t get into, however, is how and why businesses should run Instagram advertising campaigns to increase brand awareness and…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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international content marketing

Will it Play In Peoria and Cut it in Cape Town? Five Tips for Mastering International Content Marketing

We live in strange times right now. Western nations seem to be undergoing acrobatic feats of existential soul-searching on if the future lies in greater or less global collaboration. Brexit sent shockwaves around the world, and ongoing discussions about immigration and free trade are bringing the value of globalization into question for some. While it’s…

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Content Strategies in 2015: Make it Visual, Make it Mobile

One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies.  Most of these posts center on questions around things like content volume, distribution, channel selection and engagement metrics.  Those questions served as an interesting backdrop for the PR News Google Boot Camp in San Francisco last…

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Post, Ping and Pray is *Not* a Content Marketing Strategy

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. They create something. They post it somewhere. They ping their social channels. Then they breathlessly ask, “How’d we do?” Then they move on to the Next Thing. Back in the day it was a (so-called) “viral video” cuz…

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Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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The Recipe for a Good Newsletter

At SHIFT, one of our favorite pieces of content we create is our weekly newsletter. It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter…

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Conquer Today’s Top B2B Content Marketing Challenges

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder? MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Though 70% of the marketers who…

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What Makes Good Content?

We are living in an age of information overload. You don’t have to take my word for it; you can feel it. There are seemingly limitless blogs and publications that are churning out content on a daily basis. If you’re in charge of running a blog (either brand or personal), how can you possibly stand…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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