Posts Tagged:consumer

How We Ran Our Own Consumer Tech Showcase – And How You Can Too

As publicists, we hear it all the time – writers receive hundreds of pitches each day, and they’re exhausted by rote product promotion. This makes breaking through to media challenging, no matter how creative, captivating, or newsworthy the pitch. Whether announcing a new mobile app’s release, or proposing a product for holiday gift guides, it’s…

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Show ‘Em Some Love: Social Media Best Practices for Consumer Brands

We’ve all heard our fair share of radio show call-in segments. You know, the ones discussing dating advice (or horrors) and roommate gripes. While driving to work this week, I listened to a segment that caught my ear; the topic was a bit different than usual. The DJs were asking listeners to call in and…

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Tips for Surviving the Summer Events Season

For most, summertime means getting out of work early on Fridays, a decrease in workload and trips to the beach. For the Consumer team at SHIFT, summertime means event season. Working in Consumer PR often involves hosting a slew of events, and that means you need to plan and execute events to perfection, leaving no…

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