Posts Tagged:brand engagement

B2B Brand Engagement

Three Tips for Boosting B2B Brand Engagement on Twitter

Leveraging social media is a key component of any PR strategy and for B2B brands specifically, Twitter is one of the most commonly used channels. In fact, 87 percent of B2B marketers use Twitter to distribute content.  Twitter can help you better reach customers and prospects, engage employees, share company news, promote upcoming events and…

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Healthcare Brand Engagement Tricks That Definitely Don’t Work

Forget everything you know about brand engagement (and punctuation). We’re entering a scary place: social media and healthcare. The case study for this lesson in healthcare brand engagement will be the following tweet shared by a brand with a verified account: The most awkward places to experience, diarrhea? Go. — Pepto-Bismol (@Pepto) October 27, 2013…

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