Posts Tagged:B2B

Conquer Today’s Top B2B Content Marketing Challenges

This week I was reminded of a post I wrote back in March on jumpstarting your B2B content. The reminder? MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Though 70% of the marketers who…

Read More →

Best Practices for B2B Social Media

B2B brands: Don’t let anyone say you aren’t important. Or that people don’t care about what you have to say. Or that the last thing anyone would want to do is tweet with you or like one of your posts on Facebook. Because you even though your focus is businesses, you still market and sell to people.…

Read More →

Step Up Your B2B Content Game

Let’s face it: B2B marketing and public relations doesn’t always have the same allure as its shinier consumer counterparts. It has its own unique challenges – which is not to discredit B2C industries because they certainly come with their own difficulties as well. But on the B2B side of the house, it’s not always easy…

Read More →

Back to Top