SHIFT Wins 8 Bell Ringer Awards

Bell Ringers

The best PR campaigns are creative, smart and downright ballsy. And last night this fierce-looking table of 8 arrived in Boston to represent Team SHIFT at the 2013 Bell Ringer Awards, hosted by the Publicity Club of New England. It is such an invigorating night – to be recognized for the hard work we do, and to recognize our peers throughout New England for their achievements as well.

Bell Ringer

Product/Service Publicity: B2B Campaign
GOLD AWARD goes to: Pitney Bowes Software

Organizational Identity Campaign
GOLD AWARD goes to: McDonald’s
BRONZE AWARD goes to: Rethink Robotics

Community/Consumer Affairs Campaign

Product/Service Publicity: High-Tech Campaign
SILVER AWARD goes to: Rapid7
MERIT goes to: zSpace

Product/Service launch: B2B Campaign
BRONZE AWARD goes to: Cylance

Print Feature or Commentary Placement: National
BRONZE AWARD goes to: Genesys

All in all, SHIFT Communications scored 8 awards, well, 9 if you count the surprise award of the night: a SHIFTer winning the raffle for complimentary eyelash extensions. And we’re gonna need those to walk future red carpets….

Congratulations to all the SHIFTers who worked on these PR programs and a special thanks to our outstanding clients who every day trust us with their brands to bring them the attention they truly deserve. Are you a great company that isn’t currently being represented by SHIFT? Contact us, get started, and next year you might be on stage with us!

Catherine Allen
Senior Vice President


Posted on June 11, 2013 in Awards, Events, Public Relations

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About the Author

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped three key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, and email marketing. Known for his high-octane, here’s how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald’s, GoDaddy, McKesson, and many others. His latest work, Leading Innovation, teaches organizations how to implement and scale innovative practices to direct change. Christopher is a highly-sought keynote speaker thanks to his energetic, informative talks. In 2015, he delivered insightful, innovative talks on all aspects of marketing and analytics at over 30 events to critical acclaim. He is a founding member of IBM’s Watson Analytics Predictioneers, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Christopher is a Google Analytics Certified Professional and a Google AdWords Certified Professional. He is the author of over two dozen marketing books including bestsellers such as Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero.
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