Project Description

Driving Company Momentum in Competitive Healthcare Marketplace


Increase brand awareness for Welltok, confidence in the company, and demand among population health managers

Generate media coverage around series D funding announcement

Showcase company momentum versus competitors within the health & wellness marketplace


Take advantage of a two-tier Series D funding filing to create longer-term momentum

Leverage funding announcement to demonstrate strength of company and position in the marketplace leading into 2015


Secured first-round exclusive with strategic business target, VentureBeat – which
led to nearly 500 social shares

First-round of funding resulted in 16 pieces of coverage and 8.9+ million impressions in publications including Financial Review, Vator News, Denver Business Journal and MedCity News

Second-round of funding resulted in 22 pieces of coverage and over 10.8+ million impressions in publications including Dow Jones, Wall Street Journal, Xconomy and MobiHealthNews

Project Details

Client: Welltok

Tags: Healthcare

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