Your Funding Drives New Business
Objectives
Become the de facto standard for modern marketing
Attract investors, customers, partners and talent
Strategies
Showcase momentum with branded content, product innovation news and marketing thought leadership pitches
Display dominant market position by beating the biggest competitor, Marketo, in coverage
Results
Generated 2600+ hits during the relationship
Increased coverage by 500+% from 2009 to 2012, including an 89% average increase in coverage year-over-year
Nearly doubled Eloqua’s coverage over Marketo by the end of the 3 years
Attracted the attention of Oracle, ending in the $871 million acquisition in early 2013