Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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This Week in Tech: AI, Apple and dating app security headaches

This Week in Tech: AI, Apple and dating app security headaches

Welcome back to our weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Introducing the American AI Initiative The president introduced an executive order designed to boost America’s AI industry by prioritizing research and development, increasing access to federal data and…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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Measuring ROI on Social Continues to be a Major Challenge for Marketers

Measuring ROI on Social Continues to be a Major Challenge for Marketers

Despite the rise in available data and overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. But why? Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us? Or is it that…

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This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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3 Questions with a Top Woman in PR: Leadership Lessons and #MomLife

3 Questions with a Top Woman in PR: Leadership Lessons and #MomLife

Last month, SHIFT had the honor of recognizing one of our own Vice Presidents, Amanda Munroe, as a Top Women in PR by PR News. This is the third consecutive Top Women in PR win for SHIFT (we have a ton of women who rock), as Managing Partner, Amy Lyons, was honored in 2016, and Senior…

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Creative Uses for Google Analytics in Public Relations

Creative Uses for Google Analytics in Public Relations

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve…

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This Week in Tech: Apple and Facebook Dominate the Headlines

This Week in Tech: Apple and Facebook Dominate the Headlines

Hello there! Welcome to SHIFT’s first ever B2B tech news roundup, designed to help marketers and communications pros stay up to date on the trends that could make or break their strategies. Our clients rely on us to stay up to date on their industries and how they fit into the news of the day…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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How to Stay Top of Mind Post Launch

Now What? How to Stay Top-of-Mind Post-Launch

Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.) A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s…

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