Boston TechJam

Boston TechJam: Lessons in Building Buzz for Events

Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council to bring awareness to and celebrate Greater Boston’s innovation ecosystem. SHIFT’s helps create buzz leading up to the event, to drive ticket sales, sponsorships…

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communicating

Communicating Through Transformation and Disruption

Why do companies get disrupted? What do insurgent, disrupting companies need to do and say to win market share? How can they fend off painful disruption for profitable disruption? How do they communicate through either path? We are lucky enough to have worked with teams and clients who have dealt with these questions more than…

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content management

Content Management Tips for Social Media Marketers

Social media is the intersection of all the marketing efforts a company undertakes. One of the greatest challenges a social media manager faces is balancing the support of other marketing efforts with PR and with gaining conversions from the platform. Social media is a direct point of contact with audiences, and so it comes with…

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values

Why Every Organization Needs to Find New Value in Their Values

When developing content, campaigns and ideas, I spend a lot of my time thinking about audience personas, and specifically, where to find overlapping values. Rarely do I worry about “traditional” demographics, like gender or age or income level. Instead, I like exploring what those demographic categories can lead to on a human level. Because sometimes,…

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pr planning process

Reenergizing the PR Planning Process

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. Naturally, this includes a review of the company’s goals to ensure the program is supportive, trends/topics the client should continue to own, what worked and what hasn’t during the program, and…

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working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

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CRM

How Could CRM Change In The Next Decade?

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few…

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Influencer Marketing

Is Scrutiny On Influencer Marketing Compliance Becoming More Intense?

As the adoption of influencer marketing continues to rise, so too does the scrutiny of the practice. For more than a year, the FTC has made it clear to brands and marketers that disclosure is critical. These compliance standards also apply to brands running their programs through ad agencies or public relations firms as they’re…

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digital media era

Does Old Fashion PR Still Have the Magic in the Digital Era?

You might not know Edward Bernays by his name, but if you have a bookshelf at home – congratulations, you’re a “victim” of the late PR guru’s master spinning skills. A bookshelf is an essential piece in most American homes today, whether realizing its intended function as a mini library or simply used as a…

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event

Anatomy of an Event

As PR professionals, we often take a deep dive into events – that can include everything from a community fair, to a public product launch, to a gala, and everything in between. However, events aren’t just about fancy tablecloths and sweet swag. It takes a lot to pull off a successful event, especially when media…

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