Blog

Music and Productivity: Find the Perfect Tunes for Work
Focus, Music, Research, 14 Sep, 2018 0

It’s just one of those days. You just chugged your third coffee and still feel like you woke up three seconds ago. Sometimes what you put in your ears is the only way to get that thing between your ears firing. This well-known study found that productivity of participants were most productive while music was…

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Writer’s Block- 3 Tips for Breaking Through

Writer’s Block: 3 Tips for Breaking Through
Pitching, Public Relations, Writing, 12 Sep, 2018 0

Writer’s block is typically associated with authors or journalists, but PR professionally encounter it on a daily basis. Whether that’s from writing a new pitch, creating a new business deck, or deciding what topic to write about for a company blog (wink wink), every PR pro experiences writer’s block. It’s a frustrating moment and can…

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Back to School – Employee Communication Edition

Back to School – Employee Communication Edition
Agency Life, Community, Culture, Tools, 10 Sep, 2018 0

September is here – and as students go back to school, it’s time for us to follow suit. Let’s take a few minutes to reeducate ourselves on a subject that’s more and more important in the tech-driven, always-on world we live in: employee communication. Here are a few things to keep in mind. Everyone is…

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4-steps-to-effective-collaboration-across-sister-agencies

4 Steps to Effective Collaboration Across Sister Agencies
Agency Life, Leadership, Project Management, 07 Sep, 2018 0

Collaborating with other PR agencies is both rewarding and challenging – especially when working with international teams, it can certainly teach you a thing or two about effective communication. Since SHIFT is part of a global network, my team often collaborates with our sister agencies, Toronto-based NATIONAL and London-based Madano. It’s been a great learning…

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3 Things to Keep in Mind When Pitching – Straight from the Newsroom
Pitching, 05 Sep, 2018 0

Before I came to SHIFT, I spent three years working at a local broadcast station in Boston, at all hours of the day. Most recently I had the “pleasure” of walking into the newsroom at 1:00 a.m. to write scripts for the anchors and reporters for that morning’s news. In those three years, I learned…

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Seven tips for hosting better brainstorms
Creative, 31 Aug, 2018 0

A version of this post originally appeared on the NATIONAL Public Relations blog, an AVENIR GLOBAL company. In our industry, ideas are currency. And while great ideas can come from anywhere, brainstorms are usually a great place to get started. But I think we can all identify with the tedium that is being in a bad…

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Using Google Analytics in PR Measurement
Data-Driven PR, Google Analytics, 29 Aug, 2018 0

Earlier this month, I had the opportunity to speak at an event hosted by the New York chapter of the Public Relations Society of America (PRSA). The event, titled “Data & Brews: Google Analytics Edition”, was part of the groups’ A/B Club that regularly gathers to discuss the various data-related technology and techniques revolutionizing the…

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3-challenges-every-entry-level-pr-pro-faces

3 Challenges Every Entry Level PR Pro Faces
Agency Life, Careers, Public Relations, Social Media, 24 Aug, 2018 0

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of…

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intern-101-how-one-shifter-landed-the-job

Intern 101: How one SHIFTer landed the job (and how you can, too!)
Careers, Networking, Professional Development, Public Relations, 22 Aug, 2018 0

College is that time of your life where you are supposed to learn about the field you wish to make a career in. You attend lectures, study, take tests, complete projects, and hopefully learn all you can. But there is one thing missing in the “college experience” — real-world application. Here’s where internships come into…

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catering-email-to-its-audience

Catering Email to its Audience
Guest Post, Media Relations, Pitching, Public Relations, 20 Aug, 2018 0

Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with. The concept gets turned onto its head when those emails are necessary and sincere, whether this means marketing…

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© 2017 SHIFT Communications, an AVENIR GLOBAL company.

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