Black Friday 2018- Consumer Shopping Trends From Google

Black Friday 2018: Consumer Shopping Trends From Google

Black Friday as we know it today has been around since the early 1980’s, when big box stores revitalized the “holiday” to mark the first official day of the holiday shopping season. It’s origins are much less bright and shiny – the term was originally coined back in 1869 when the US gold market crashed…

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3 Categories of PR and Earned Media

All earned media, like all public relations efforts, are not the same. To start thinking about the broad categories of earned media today, let’s go back to basics. Here’s the gist: Broadly, the primary purpose of media is to generate audience, to start buzz, to create awareness. Media brings people to your doorstep, curious to…

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Axon Communications Turns 15!

November marks 15 years that AXON Communications, an AVENIR GLOBAL firm, has been serving some of the largest healthcare companies in the UK and beyond. Ranked one of the top five largest healthcare communications consultancies in the UK, AXON launched in 2003 when International Managing Partner Ralph Sutton got started in his own home —…

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The Essential Elements of an Effective Pitch

The Essential Elements of an Effective Pitch

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. It can be a challenge to generate an exciting pitch when there’s a lack of news or SME availability, but the key to grabbing a reporter’s…

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What Once Was Old, Now Is New – The Reinvention Of The Chatbot

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man, remove waste, and be able to consume things quicker and easier—whether that be books, movies, transportation, music, or information. One such innovation…

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Three Tips for Keeping Clients Apolitical, but Relevant

Three Tips for Keeping Clients Apolitical, but Relevant

In today’s politically charged environment it can seem that the best thing for clients to say, is nothing at all. After all, not addressing a topic can help a business to keep a neutral stance, especially if it’s in relation to topics that could isolate members of their workforce or customer base. Being silent on trending…

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podcasts

7 Podcasts to Make You a Better PR Pro in 2019

Have you been searching for a way to make your dreadfully long commute more productive – or even (dare I say it!) enjoyable? Look no further, as we’ve done a deep dive into the world of podcasts to find a plethora of options relevant to the many aspects of PR. As I’m sure you’re aware,…

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Measure Your PR Success

How to Best Measure Your PR Success

The close of the year is quickly approaching. With that brings trade show season (Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2019 will bring, and the often-dreaded End of Year reporting exercise. PR and marketing professionals have long deplored the challenges of how to best measure your program success and effectively report…

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How Social Media Can Transform Your App Branding

Social media has become essential in crafting a brand image for companies. Businesses need to actively foster a unique and creative voice for their consumers to engage with on platforms like Facebook, Twitter, LinkedIn, and Instagram. As the app industry continues to become more competitive, social media can be the distinctive component to your brand…

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Google Analytics 101: 5 Metrics for Public Relations

Google Analytics 101: 5 Metrics for Public Relations

As a public relations professional, you’re probably familiar (or should be) with the different types of metrics that demonstrate the success of your work. We like to say that PR is responsible for creating new audiences, getting people’s attention for their clients, building trust in the brand, and transforming awareness and trust into new relationships…

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