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This Week in Tech: Updates from WWDC
B2B Tech, Data, 07 Jun, 2019 0

It’s been a busy week in the world of tech. Here are the stories our B2B PR teams have been paying attention to for our clients: WWDC Week Apple held its annual Worldwide Developers Conference this week, unveiling new software for the Mac, iPhone and iPad. The iPhone will feature some new privacy updates, including…

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This Week In Tech: Skeptic Edition
B2B Tech, Mobile, Startups, Technology, 31 May, 2019 0

Compiled while watching our Golden State Warriors take on the Toronto Raptors (no competition with our National Toronto office). These are some of the stories that our B2B tech teams have been talking about: Secret Life of Phones The WSJ’s Geoffrey Fowler discovered that his iPhone has an active nightlife. With help from privacy firm…

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this week in tech heading into the long weekend

This Week in Tech: Heading into the long weekend
B2B Tech, Data, 24 May, 2019 0

Heading into Memorial Day weekend, but want to make sure you haven’t missed the biggest stories in tech? Don’t worry – we have you covered. Before leaving for the long weekend, take a look at what our B2B tech teams have been paying attention to over the past few days:   Apple sends out WWDC…

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Social Media Negative Feedback

Dealing with Negative Feedback in Social Media Like a Pro
Crisis Communications, Facebook, Guest Post, Instagram, Learning, Social Media, 20 May, 2019 0

The social media presence of a brand attracts different reactions from people, and hence, getting negative feedback on your page shouldn’t come as a surprise to you. The time you take to respond to them, your reaction, the customer experience and the final solution you provide to criticism are vital. Your response determines the impression…

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This Week in Tech: Law & Order Edition
Law, Technology, 17 May, 2019 0

While the SHIFT San Francisco office wasn’t obsessing over the penultimate Game of Thrones episode or bemoaning this week’s atmospheric river-fueled rainstorms, we got swept up in the news of the week. These are some of the stories that our B2B tech teams have been talking about: California Privacy Law With GDPR still fresh in…

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How to Pitch (and Secure) Broadcast Media
Client, Earned Media, Media, Media Relations, Pitching, 13 May, 2019 0

Lights. Camera. Action! This month kicked off with one of our clients being featured LIVE on FOX 2 News Bay Area. The lights were on, the camera was rolling, and the we got major air time amongst the cream-of-the-crop media. They all want it: these top-tier broadcast hits. But how do us PR folks get it?…

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This Week in Tech: Facebook’s cofounder calls for a break up

This Week in Tech: Facebook’s cofounder calls for a break up
B2B Tech, Instagram, Technology, 10 May, 2019 0

It was an interesting week for tech news – Facebook’s CEO was blasted by an old friend in The New York Times while the folks at Google put on their biggest conference of the year. In case you missed anything, here’s a breakdown of the stories that our B2B tech teams were paying attention to:…

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Tips for New Job Seekers

It’s Graduation Season: Tips For New Job Seekers
Uncategorized, 08 May, 2019 0

Graduation season is upon us, and with that brings a new class of job seekers. Whether you’re graduating this year or not, looking for a job or internship can be overwhelming. From resume prep, to online or in-person networking, to the interview process and beyond, it may feel like there are so many possible pitfalls.…

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Healthcare PR Copy

Signs Your Creative Health Care Campaigns Will Resonate With Your Consumer
Advertising, Guest Post, Healthcare, 06 May, 2019 0

“We need to get creative.” If you’re a health care communicator, you’ve probably heard (or said) this phrase a number of times. When tasked with sharing clinical findings, medical recommendations and trial data with those who need it most in a way that resonates and cuts through the clutter, “be creative” becomes the health care…

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This Week In Tech: Security & Privacy Edition
Data, Technology, 03 May, 2019 0

It’s a busy season for the tech industry’s big names … privacy and security were front and center at Facebook’s F8 developer conference and Google is giving users more control over the data it retains. These are some of the stories that our B2B tech teams have been monitoring throughout the week: Developers Get Preview…

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© 2019 SHIFT Communications, an AVENIR GLOBAL company.

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