This Week in Tech: Apple and Facebook Dominate the Headlines

This Week in Tech: Apple and Facebook Dominate the Headlines

Hello there! Welcome to SHIFT’s first ever B2B tech news roundup, designed to help marketers and communications pros stay up to date on the trends that could make or break their strategies. Our clients rely on us to stay up to date on their industries and how they fit into the news of the day…

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Observations from the World Economic Forum's Annual Meeting in Davos

Observations from the World Economic Forum’s Annual Meeting in Davos

World Economic Forum (WEF) Davos is over for another year. The fact that many political leaders and representatives were absent – notably Presidents Trump and Macron, and Prime Minister May – meant the conversations this year centered more around business than in previous years. No matter your opinion about the business elite hobnobbing on the…

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How to Stay Top of Mind Post Launch

Now What? How to Stay Top-of-Mind Post-Launch

Congratulations! You just had your first big launch. It was exciting and exhausting all wrapped into one. You got some great press, gained a few followers and sold some products. So… now what? (Cue the crickets.) A launch can be a great moment for a company. The harder part is maintaining that momentum after it’s…

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Executive Brand Building and Why It Matters Now More Than Ever

Executive Brand Building and Why It Matters Now More Than Ever

A version of this post originally appeared on the National Blog, an AVENIR GLOBAL company. In today’s digital world, executives have far more to consider than just accountability to shareholders. Organizations are pivoting constantly to capture the attention of and build loyalty with their audiences. Except for when it comes to the C-suite. The majority of…

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What Can the Boston Celtics Teach Us About B2B Tech PR

What Can the Boston Celtics Teach Us About B2B Tech PR?

A PRSA Q&A with Christian Megliola, SVP, Communications, Boston Celtics At first glance, there doesn’t seem to be many similarities between sports communications and B2B tech public relations. However, after hearing from Christian Megliola, SVP, Communications, Boston Celtics, it’s clear that the sports industry offers many lessons for all areas of public relations. Here are…

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3 Brands That Inspired Me on Social Media in 2018

3 Brands That Inspired Me on Social Media in 2018

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. 2018 kicked off with major changes across the board to the core social media platforms. We saw long-term impacts from algorithm adjustments that changed everything from best practices on posting cadence, to reevaluating which metrics are the best measure of content…

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A Holiday Outing With The Austin SHIFT Team

A Holiday Outing With The Austin SHIFT Team

In Austin, there may be a lack of snow or chestnuts to roast over open fires, but one thing we have in abundance is holiday spirit. This year, for a holiday outing, the Austin office took a little time to enjoy some of the things that make this city great and celebrate the team and…

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Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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In-House vs Agency- Three Differences From Experience

In-House vs. Agency: Three Differences From Experience

If you’ve ever wondered what it’s like working for a company’s internal marketing department (In-house) vs at an agency promoting other companies, read on! Although the goals are similar overall, to increase business and maintain their brand, there are differences in culture and procedures. I’ve worked both, promoting the company I worked at and the…

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Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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