Top Blog Posts Of 2018 Q3

SHIFT Archives: The Best of Q3 Content 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q3 2018 focused…

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Top Blog Posts Of 2018 Q2

SHIFT Archives: The Best of Q2 Content 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q2 2018…

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'Tis the Season To Give Back

‘Tis The Season To Give Back

Each year the end-of-year holiday season seems to begin a little earlier. Last year it was in full force mid-November and this year, holiday wreaths and ornaments were being put on shelves alongside the Halloween candy. And while a longer holiday season means more time to shop for gifts for friends and family, it also…

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Top Blog Posts Of 2018 Q1

SHIFT Archives: The Best of Q1 2018

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q1 2018 focused…

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PR Panel Recap Agency Life And What It Takes To Thrive In The Industry

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

When I began studying Communication and Public Relations in college, I quickly realized how important it was to surround myself with and seek out the advice from those already in the field. Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued…

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Good News Working Moms- Having a Job Will Benefit Your Kids in the Long Run

Good News Working Moms: Having a Job Will Benefit Your Kids in the Long Run

If you’re like me, even though you are proud of your career, and enjoy heading into the office (most days), you still harbor some guilt for leaving your little ones at home each day. It gets especially hard when they are big enough to hang onto your leg while looking at you with pleading eyes…

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Social Content Scraping Apps and Algorithms Under the Microscope

Social Content Scraping Apps and Algorithms Under the Microscope

Babysitter Bias Woes for Social Media Platforms Amidst another torrid week for Facebook on a number of fronts, the company and social media rival Twitter also had to deal with the controversy surrounding babysitting app Predictim. The app scrapes the social media profiles of prospective nannies and provides an assessment of whether they pose a…

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Welcome to the Family, Cherry!

Another exciting time in the AVENIR GLOBAL family! AVENIR GLOBAL, SHIFT’s parent company, announced Monday the acquisition of Cherry, a large independent healthcare creative agency located in the U.K. “We are delighted to welcome Cherry to the AVENIR GLOBAL family. From brand strategy to social and interactive, our teams will be able to draw on…

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Agency Life interview

Agency Life: An Interview with Julie Staadecker

What does it take to climb the ranks at a PR agency? Creativity, perseverance and initiative, according to Julie Staadecker, a vice president in Boston’s consumer practice. Julie got her start in PR straight out of college as an Account Coordinator and never looked back — taking the Boston PR scene by storm and quickly…

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How To Implement Effective Email Marketing Strategies

How to use email marketing in the most effective way

Email marketing is the practice of sending information to groups of people via e-mails. And despite being around for aeons compared to some of digital marketing’s most recent innovations, it is still widely used in businesses across a variety of industries. Although email marketing is indeed still relevant today, there are certain things you need…

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