Welcome to the family, Padilla!

We’re thrilled to share that SHIFT’s parent company, AVENIR GLOBAL, has acquired award-winning PR and communications company Padilla. Welcome to the family! Padilla brings its 210 employees across six offices in the US to the network, along with expertise in Food & Beverage, Agribusiness, Technology and Manufacturing. Not to mention their close to 60 years…

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LinkedIn Analytics

How to Use LinkedIn Analytics

Previously, we walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little LinkedIn Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can…

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What Content Creators and Brands Need to Know About IGTV

What content creators and brands need to know about IGTV

Instagram recently made waves with the launch of their new video platform, IGTV. A greater focus on video content seems like a natural evolution for Instagram—and it’s a shift that has the potential to make a pretty significant impact online. Online videos are here to stay. People are watching less TV, but are consuming more…

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Finding Resilience at MITX’s InfluenceHer Conference

I find that it is so hard to get away from my desk, and if I do, I’m usually working on the go, checking emails and making phone calls no matter where I am (I’m sitting in the Subaru dealership getting my car fixed as I write this blog). But, I made a commitment to…

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Move the Needle with SEO

What does it take to get your brand noticed amongst the millions of websites fighting for your customers’ attention? Hint: it’s more than just great content. In today’s digital-first economy, startups and new businesses must not only establish their online presence, but dominate it. What does it take for marketers to move the needle with…

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The Dogs Days of Summer are the Perfect Time to Foster Connections and Learning

Over the fourth of July week, traffic was light, the city was a ghost town and many inboxes got back to zero. With many clients enjoying time off as well it allowed my team some extra time for learning and networking – something we plan to continue all summer long. It can be hard to…

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5 Simple Ways to Improve Company Culture This Summer (with Examples!)

It should come as no surprise that at the heart of every successful company is a booming company culture. These companies understand that their people are their greatest asset – and when their people feel valued and connected to the company’s values, they’re more likely to succeed and even help grow the business. Here at…

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How to Optimize Content Before Publication (Part 2)

Now that you know the most important principles of content optimization, we can move on to specific techniques that drive sales. How to Produce Content That Sells Step #1: Choose a Topic Your Target Audience Cares About An effective content optimization process begins long before a single word is written. The reason? Well, if you…

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How to Optimize Content Before Publication (Part 1)

Content is king. Chances are you’ve heard this phrase if you work in an online business. Bloggers, marketers, and other people writing for web use it a lot because well, it’s true. Even though content is not the only thing to focus on, it’s certainly one of the most important ones because it’s one of…

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e-mail outreach

How To Conduct Effective E-Mail Outreach

Something that hasn’t gone away or been traded out for a new technological tool is e-mail. Even with social media, e-mail marketing still has its place. Direct messages do not have the same power, accessibility, and freedom that a good e-mail does, which makes e-mail outreach essential in effective PR. Media recognition and utilization are…

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