Building Your Network, One Coffee At A Time

Building Your Network, One Coffee At A Time

Most years I skip over making new year’s resolutions, mainly because I know I won’t stick to them (fun fact, most people give up by February). Anyways, this year was a little different. I didn’t vow to work out more, eat better or save more money, although I should, I vowed to strengthen my professional…

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5 Lessons PR Pros Can Learn from Game of Thrones

5 Lessons PR Pros Can Learn from Game of Thrones

It’s time to face the music: Winter is not coming, winter is here (we are based in Boston, after all!). However, spring – and with it the premiere of Game of Throne’s last season– is just around the corner. Based on the best-selling novels by George R. R. Martin, Game of Thrones tells the story…

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This Week in Tech: Marching to MWC, Combatting “Deepfakes”

This Week in Tech: Marching to MWC, Combatting “Deepfakes”

Welcome back to SHIFT’s weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Gearing Up for a Marathon March If you have a client working on anything even remotely related to mobile, chances are you spent this week in final prep…

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Research Industry Trends

How to Research Industry Trends Hassle-Free

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll…

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This Week in Tech: AI, Apple and dating app security headaches

This Week in Tech: AI, Apple and dating app security headaches

Welcome back to our weekly tech news roundup – your one-stop shop for the trends and stories that our B2B PR teams were monitoring throughout the week. Introducing the American AI Initiative The president introduced an executive order designed to boost America’s AI industry by prioritizing research and development, increasing access to federal data and…

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Key Takeaways from An Evening with Women in Media and Communications

Key Takeaways from “An Evening with Women in Media and Communications”

What’s it like to be a female tech reporter in Silicon Valley, particularly in the era of the #MeToo Movement? This question drew me towards signing up for the recent PRSA event An Evening with Women in Media and Communications in San Francisco. As a fairly new SHIFTer and member of the PR world, I…

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Measuring ROI on Social Continues to be a Major Challenge for Marketers

Measuring ROI on Social Continues to be a Major Challenge for Marketers

Despite the rise in available data and overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. But why? Are most marketers struggling to build a concise measurement infrastructure that goes beyond what the native platforms will tell us? Or is it that…

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This Week In Tech: The DARQ Side and a CES Sting

This Week In Tech: The DARQ Side And A CES Sting

Following on Dave’s inaugural tech roundup last week, here are some of the stories that resonated this week for the SHIFT B2B account teams. Accenture’s Top Tech Trends for 2019 This week, the global consulting firm Accenture released its annual Accenture Technology Vision report for 2019, highlighting the top five trends it expects to shape…

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3 Questions with a Top Woman in PR: Leadership Lessons and #MomLife

3 Questions with a Top Woman in PR: Leadership Lessons and #MomLife

Last month, SHIFT had the honor of recognizing one of our own Vice Presidents, Amanda Munroe, as a Top Women in PR by PR News. This is the third consecutive Top Women in PR win for SHIFT (we have a ton of women who rock), as Managing Partner, Amy Lyons, was honored in 2016, and Senior…

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Creative Uses for Google Analytics in Public Relations

Creative Uses for Google Analytics in Public Relations

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve…

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