Four Copy Editing Tips Every PR Professional Needs to Know-min

4 Copy Editing Tips Every PR Professional Needs to Know

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that. “Copy editing skills are always important for PR specialist and no matter how…

Read More →

How to Work With Opposite Audiences In one Business

How To Work With Opposite Audiences In One Business

Companies are frequently obsessed with the idea of appealing to “everyone”. Doesn’t matter whether it is required by a battalion of stakeholders, or an absolutely incompetent chief marketing officer, it always ends the same way. And clearly not a successful one. The deal is that attempting to address multiple audiences usually looks like yelling with…

Read More →

Five Years And Counting

Five years and counting: Why I’ve stayed (and will continue to stay) at SHIFT

PR, advertising and the entire marketing industry are revolving doors when it comes to talent, especially when you consider how the workforce has changed in the last decade. Before, job hunters had to jump through a series of interviews to prove their worth to employers. Today, every company is wooing solid talent with perks and…

Read More →

Influencing the Way You Work with Influencers; A Cautionary Tale

For Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming. With the evolution of new social platforms and enhanced functionality features constantly on the cutting edge, people everywhere are taking advantage of these platforms to say what they…

Read More →

How to Make the Most of Earnings Season for PR

Earnings reports are often considered the realm of Investor Relations. But there’s lots of play for Public Relations, too. When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets. That means pitching your own company’s report or newsjacking one of the tech…

Read More →

Measuring Up- A This, Not That List For Social Media Metrics

Measuring Up: A “This, Not That” List For Social Media Metrics

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an enticing option to report on vanity numbers such as likes,…

Read More →

How To Stay Active at a Desk Job

Staying Active at a Desk Job

We’ve all been there. You dive into a busy morning with emails, phone calls and meetings, and suddenly you look at the clock and realize you haven’t gotten out of your chair for hours. It’s easy to let the days slip away from us, especially with a hectic schedule in PR. Three years ago, I…

Read More →

A Shifter’s Look Back At Her First Year In The Working World

A Shifter’s Look Back At Her First Year In The Working World

How has it been over a year since I graduated? A dive into the past year of change, growth and what I’ve learned so far as a SHIFTer. The Art Of The Follow-Up Not only have I learned the art of the follow-up email through the various client media relations programs I’ve worked on, but…

Read More →

Five Time Management Tips from an Ex-Barista

Five Time Management Tips from an Ex-Barista

For five years while in college, I worked nights and weekends at a local cafe. Not only was I a barista, but also a baker, janitor, team lead, sandwich artist, business adviser and customer service guru. The skills I gained from years of multi-tasking in a fast-paced environment prepared me for the jump into the…

Read More →

Five Things To Do To Stay Level Headed This Fall

Five Things to do to Stay Level Headed This Fall

Conference season is ramping up, fall weather has FINALLY arrived, the kids are back in school, traffic is back with a vengeance and my calendar is so full that I can’t even read what all the appointments are. The two weeks I spent building sand castles on Cape Cod and playing in the waves on…

Read More →

Back to Top
Subscribe to SHIFT Happens!

Subscribe to SHIFT Happens!

Want fresh PR and earned media news delivered to your inbox? Sign up for the SHIFT HAPPENS newsletter!

You have Successfully Subscribed!