Tech News Libra

This Week in Tech: Libra regrets and a universal home language

We’ll be taking next week off to eat, drink and be merry with our friends and family over the holidays, so this will be the final TWiT from SHIFT this year decade. For some, the end of December brings back fond memories of a great year. For others, January 1st can’t come soon enough. Ask…

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shift cares 2019

SHIFT Cares – A Recap of SHIFT’s Philanthropic Activities in 2019

In 2019, the SHIFT Cares committee ramped up the organization’s philanthropic efforts, getting every member of our Boston office involved in some way or another. Here’s a recap of all the great work SHIFTers did this year in order to better their community: To start the year off, SHIFT hosted a drive in January to…

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Broadening Your SEO Initiatives: MTech 2019 Summit

Last week, the New England Direct Marketing Association held its 10th annual marketing technology summit at Bentley University, where several of the industry’s distinguished people came together to discuss digital marketing. The summit had a program of 7 different topics, which included a different speaker for each section. Among the speakers were Harry Gold, CEO…

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This Week in Tech: Heading into 2020

This Week in Tech: Heading into 2020

Welcome back to your favorite weekly tech news roundup. The end of the year is quickly approaching – did you miss any major tech news while you were hard at work finalizing your 2020 plans? If so, don’t you worry. Here are the top stories our PR teams have been monitoring throughout the week: Five…

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weekly tech news

This Week in Tech: Holiday Prep Edition

We’re in the final stretch of 2019, and the holiday decorations are out and the festivities have begun. Here’s what caught our attention this week as we make the most of the remaining 20 shopping days ‘til Christmas: 404 Page Not Found Spurring a joke that nearly broke the Internet, Google’s founders and co-CEOs, Sergey…

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thanksgiving at shift

Thankful Thanksgiving at SHIFT

Every year, when Thanksgiving rolls around, we are reminded to acknowledge what we are thankful for. Whether it’s that giant slice of pumpkin pie with extra whipped cream or gratitude for being able to spend the holiday with your loved ones, everyone at SHIFT is grateful for something. We asked some SHIFTers to let us…

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This Week in Tech: Google’s big bug bounty and Tesla’s “bulletproof” truck

Well, it’s been quite the week. While you were busy preparing yourself for some Thanksgiving gluttony, there’s a good chance you may have missed some news in the world of tech. But don’t worry – be thankful that we’ve got you covered. Here’s a rundown of the top tech stories our PR teams have been…

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weekly tech news privacy

This Week in Tech: Privacy Edition

Fall has finally set in across San Francisco, and we’re nursing our PSLs as we brace ourselves for the onslaught of Dreamforce, which will overtake SoMa (and the whole city, TBH) next week. Here’s what caught our attention this week as we finalized schedules and briefing books: Paging Dr. Google? This week, the Wall Street…

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shift new client wins five stars

SHIFT Accelerates Momentum Behind New Client Wins

SHIFT has experienced a surge in growth adding more than a dozen names to its roster of industry-disrupting clients in health technology, fintech, B2B and consumer in the past six months. Notable client wins include Claroty, Aiforia and Self. The momentum comes amid a new chapter for the agency, which recently announced Rick Murray as…

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PR Writing

Three Steps to Simplifying Your PR Writing

As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal. Ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the…

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