This week in technology cybersecurity

This Week in Tech: Jack gets hacked, and more cybersecurity news

It’s the Friday after Labor Day. If you’re still whirling from the holiday weekend, short week at work and start of the NFL season, you may have missed some big-time tech news. But it’s okay – we have you covered. Here are the most trendy-worthy stories that our B2B PR teams have been monitoring. Jack…

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international technology news graphic

This Week in Tech: International Edition

It’s the final days of August and SHIFTers are digging up their passports and heading everywhere from Cabo to Paris, which has us thinking outside of the U.S. Here are some of the international stories that got SHIFTers talking this week: All About India Many U.S. businesses have recently turned their eyes towards India. With…

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people toasting

A Toast to the End of Summer (Fridays)

Labor Day weekend is almost upon us, and that means that one of SHIFT’s most beloved perks—Summer Fridays—is coming to an end. What are Summer Fridays? Well, every year between Memorial Day and Labor Day, SHIFTers can leave at 3 PM to take advantage of all that summer has to offer. Pretty sweet, right?! What…

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domain authority seo

Beyond Domain Authority: What Else To Analyze

Is Domain Authority still a critically important metric in the world of SEO? Short answer: yes, absolutely — but it shouldn’t be used alone. Let’s revisit the purpose of Domain Authority (DA). At its core, DA is an objective predictor of the ranking potential of a website against a competitive set, measured on a 0…

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this week in tech voice search

This Week in Tech: Summer Friday Edition

School’s back in session and we’re gearing up for our last Summer Friday*, so fall must be fast approaching. Here are a few of the stories that caught our attention this week while we wait to bust out our Patagonia vests: Startup Takes on Alexa & Siri This week, Engadget profiled Mycroft, a startup taking…

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streaming football smartphone

Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction

According to a recent Spotlight Survey, this is an important date for 53% of consumers who classify themselves as professional football fans. An interesting trend is how people will consume football games this year. Based on information from last year’s season, of the 53% consumers that are football fans: 70% watched on TV, 30% listened on…

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wework coworking tech news

This Week in Tech: Is WeWork A Tech Company?

It’s Friday. You know what that means – time to read all about the latest, most trend-worthy tech news our B2B PR teams have been monitoring all week. Here’s your rundown: WeWork files to go public WeWork filed to go public on Wednesday – but should that be considered tech news? I was debating whether…

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crisis communication

3 Tips For Crisis Planning

Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those companies who manage a crisis well versus those who find themselves on the year-end blunders reel is one simple act: Practice. While you can’t always…

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San Francisco Fog

This Week in Tech: Fogust Edition

August in San Francisco means exactly one thing: Karl the Fog makes his nearly daily appearance. Here are a few of the stories that caught our attention this week as we navigated the microclimates here at SHIFT SF: Black Hats Hit Sin City Security folks descended on Las Vegas this week for Black Hat 2019,…

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Summer at SHIFT SF: Guac-tail Hour, Taco Town and Trivia

Something I love about working at SHIFT is being a part of the Party Peeps, our culture club. Every couple of weeks, the group gets together to plan the next thing we will do as an office to enjoy one another’s company, make memories and learn more about the people we spend our days with.…

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