Move the Needle with SEO

What does it take to get your brand noticed amongst the millions of websites fighting for your customers’ attention? Hint: it’s more than just great content. In today’s digital-first economy, startups and new businesses must not only establish their online presence, but dominate it. What does it take for marketers to move the needle with…

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The Dogs Days of Summer are the Perfect Time to Foster Connections and Learning

Over the fourth of July week, traffic was light, the city was a ghost town and many inboxes got back to zero. With many clients enjoying time off as well it allowed my team some extra time for learning and networking – something we plan to continue all summer long. It can be hard to…

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5 Simple Ways to Improve Company Culture This Summer (with Examples!)

It should come as no surprise that at the heart of every successful company is a booming company culture. These companies understand that their people are their greatest asset – and when their people feel valued and connected to the company’s values, they’re more likely to succeed and even help grow the business. Here at…

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How to Optimize Content Before Publication (Part 2)

Now that you know the most important principles of content optimization, we can move on to specific techniques that drive sales. How to Produce Content That Sells Step #1: Choose a Topic Your Target Audience Cares About An effective content optimization process begins long before a single word is written. The reason? Well, if you…

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How to Optimize Content Before Publication (Part 1)

Content is king. Chances are you’ve heard this phrase if you work in an online business. Bloggers, marketers, and other people writing for web use it a lot because well, it’s true. Even though content is not the only thing to focus on, it’s certainly one of the most important ones because it’s one of…

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e-mail outreach

How To Conduct Effective E-Mail Outreach

Something that hasn’t gone away or been traded out for a new technological tool is e-mail. Even with social media, e-mail marketing still has its place. Direct messages do not have the same power, accessibility, and freedom that a good e-mail does, which makes e-mail outreach essential in effective PR. Media recognition and utilization are…

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Sabbatical

I took a Sabbatical and Didn’t Travel the World

As my five-year anniversary approached at SHIFT, it was time to consider what I was going to do with my four weeks’ paid sabbatical. It’s certainly a unique benefit and could be a once-in-a-lifetime opportunity for some, and I was ready to plan an unforgettable month. I thought about a trip with my husband and…

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Boston TechJam

Boston TechJam: Lessons in Building Buzz for Events

Editor’s note: All images vis Matt Tetrault/Pretty Instant Since its start six years ago, SHIFT has been a proud founding partner of Boston TechJam, an event led by Mass Technology Leadership Council to bring awareness to and celebrate Greater Boston’s innovation ecosystem. SHIFT’s helps create buzz leading up to the event, to drive ticket sales, sponsorships…

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communicating

Communicating Through Transformation and Disruption

Why do companies get disrupted? What do insurgent, disrupting companies need to do and say to win market share? How can they fend off painful disruption for profitable disruption? How do they communicate through either path? We are lucky enough to have worked with teams and clients who have dealt with these questions more than…

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content management

Content Management Tips for Social Media Marketers

Social media is the intersection of all the marketing efforts a company undertakes. One of the greatest challenges a social media manager faces is balancing the support of other marketing efforts with PR and with gaining conversions from the platform. Social media is a direct point of contact with audiences, and so it comes with…

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