What Can the Boston Celtics Teach Us About B2B Tech PR

What Can the Boston Celtics Teach Us About B2B Tech PR?

A PRSA Q&A with Christian Megliola, SVP, Communications, Boston Celtics At first glance, there doesn’t seem to be many similarities between sports communications and B2B tech public relations. However, after hearing from Christian Megliola, SVP, Communications, Boston Celtics, it’s clear that the sports industry offers many lessons for all areas of public relations. Here are…

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3 Brands That Inspired Me on Social Media in 2018

3 Brands That Inspired Me on Social Media in 2018

A version of this post originally appeared on the Padilla blog, an AVENIR GLOBAL company. 2018 kicked off with major changes across the board to the core social media platforms. We saw long-term impacts from algorithm adjustments that changed everything from best practices on posting cadence, to reevaluating which metrics are the best measure of content…

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A Holiday Outing With The Austin SHIFT Team

A Holiday Outing With The Austin SHIFT Team

In Austin, there may be a lack of snow or chestnuts to roast over open fires, but one thing we have in abundance is holiday spirit. This year, for a holiday outing, the Austin office took a little time to enjoy some of the things that make this city great and celebrate the team and…

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Observations from CES2019-min

Observations from CES 2019

C-E-S. Three letters that strike dread in the hearts of tech communications professionals around the world. Despite losing many holiday breaks to the need to finalize last-minute show logistics over the years, I actually enjoy and – dare I say look forward to – the Consumer Electronics Show. It provides a fresh, shiny (and sometimes…

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In-House vs Agency- Three Differences From Experience

In-House vs. Agency: Three Differences From Experience

If you’ve ever wondered what it’s like working for a company’s internal marketing department (In-house) vs at an agency promoting other companies, read on! Although the goals are similar overall, to increase business and maintain their brand, there are differences in culture and procedures. I’ve worked both, promoting the company I worked at and the…

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Breaking into B2B Tech PR

Breaking into B2B Tech PR

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing…

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Working Remotely- How to Remain Proactive & Productive

Working Remotely: How to Remain Proactive & Productive

Working remotely is nothing new. In fact, recent IWG data reveals that 70 percent of professionals across industries work remotely at least one day a week, while 53 percent work remotely for at least half of the week. The same study found more than 90 percent of respondents felt flexible workspaces enable employees to be…

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What Working in Healthcare has Prepared me for in Public Relations

What Working in Healthcare has Prepared me for in Public Relations

From a young age, I knew I wanted a career where I could provide help, support and guidance to others. What that career would be I was unsure of until after graduating college. However, I knew I wanted it to be in the healthcare industry in one form or another. My first job out of…

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It’s the most wonderful time of the year. Planning

It’s the most wonderful time of the year. Planning.

Where will Public Relations take us in 2019? Answer: wherever we want. Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. When prospects reached out to us in the past we would generally be asked about securing earned media to drive awareness and generate leads.…

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Top Blog Posts Of 2018 Q4

SHIFT Archives: The Best of Q4 Content 2018

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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