What Once Was Old, Now Is New – The Reinvention Of The Chatbot

What Once Was Old, Now Is New – The Reinvention Of The Chatbot

Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man, remove waste, and be able to consume things quicker and easier—whether that be books, movies, transportation, music, or information. One such innovation…

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Three Tips for Keeping Clients Apolitical, but Relevant

Three Tips for Keeping Clients Apolitical, but Relevant

In today’s politically charged environment it can seem that the best thing for clients to say, is nothing at all. After all, not addressing a topic can help a business to keep a neutral stance, especially if it’s in relation to topics that could isolate members of their workforce or customer base. Being silent on trending…

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podcasts

7 Podcasts to Make You a Better PR Pro in 2019

Have you been searching for a way to make your dreadfully long commute more productive – or even (dare I say it!) enjoyable? Look no further, as we’ve done a deep dive into the world of podcasts to find a plethora of options relevant to the many aspects of PR. As I’m sure you’re aware,…

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Measure Your PR Success

How to Best Measure Your PR Success

The close of the year is quickly approaching. With that brings trade show season (Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2019 will bring, and the often-dreaded End of Year reporting exercise. PR and marketing professionals have long deplored the challenges of how to best measure your program success and effectively report…

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How Social Media Can Transform Your App Branding

Social media has become essential in crafting a brand image for companies. Businesses need to actively foster a unique and creative voice for their consumers to engage with on platforms like Facebook, Twitter, LinkedIn, and Instagram. As the app industry continues to become more competitive, social media can be the distinctive component to your brand…

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Google Analytics 101: 5 Metrics for Public Relations

Google Analytics 101: 5 Metrics for Public Relations

As a public relations professional, you’re probably familiar (or should be) with the different types of metrics that demonstrate the success of your work. We like to say that PR is responsible for creating new audiences, getting people’s attention for their clients, building trust in the brand, and transforming awareness and trust into new relationships…

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Finding Common Ground During the 2018 Midterm Elections

Finding Common Ground During the 2018 Midterm Elections

The current political climate in the U.S. is tumultuous and has brought to light how polarizing our opinions can be. With an expected voter turnout that would hit a 50-year record during midterm elections, it’s no surprise that Google Trends shows that it’s heavily searched, and beyond that, healthcare is top of mind. But, what…

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A Podcast Primer for PR and Marketing Professionals

A Podcast Primer for PR and Marketing Professionals

There’s no denying the media landscape is changing. As people consume media in new ways, traditional news channels – newspapers, magazines and broadcast news – face a new contender: the podcast. Popularized in part by the true crime show ‘Serial,’ which recently broke records for its season three debut, podcasts have become a household staple…

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3 Places to Surf Ahead of the News

3 Places to Surf Ahead of the News

For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then is to be ahead of the break, riding the wave to the shore. A similar phenomenon can occur in marketing and public…

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Diversity in the Workplace: It’s a Grassroots Effort

Diversity in the Workplace: It’s a Grassroots Effort and it Begins with You

If you’re a working professional, there’s a 99 percent chance (not a proven statistic) you’ve heard the word “diversity” mentioned at work at some point or another. High-five if you were the one to bring it up! There’s always more that can be done to advance the state of diversity in every industry. I was…

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