people toasting

A Toast to the End of Summer (Fridays)

Labor Day weekend is almost upon us, and that means that one of SHIFT’s most beloved perks—Summer Fridays—is coming to an end. What are Summer Fridays? Well, every year between Memorial Day and Labor Day, SHIFTers can leave at 3 PM to take advantage of all that summer has to offer. Pretty sweet, right?! What…

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domain authority seo

Beyond Domain Authority: What Else To Analyze

Is Domain Authority still a critically important metric in the world of SEO? Short answer: yes, absolutely — but it shouldn’t be used alone. Let’s revisit the purpose of Domain Authority (DA). At its core, DA is an objective predictor of the ranking potential of a website against a competitive set, measured on a 0…

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this week in tech voice search

This Week in Tech: Summer Friday Edition

School’s back in session and we’re gearing up for our last Summer Friday*, so fall must be fast approaching. Here are a few of the stories that caught our attention this week while we wait to bust out our Patagonia vests: Startup Takes on Alexa & Siri This week, Engadget profiled Mycroft, a startup taking…

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streaming football smartphone

Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction

According to a recent Spotlight Survey, this is an important date for 53% of consumers who classify themselves as professional football fans. An interesting trend is how people will consume football games this year. Based on information from last year’s season, of the 53% consumers that are football fans: 70% watched on TV, 30% listened on…

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wework coworking tech news

This Week in Tech: Is WeWork A Tech Company?

It’s Friday. You know what that means – time to read all about the latest, most trend-worthy tech news our B2B PR teams have been monitoring all week. Here’s your rundown: WeWork files to go public WeWork filed to go public on Wednesday – but should that be considered tech news? I was debating whether…

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crisis communication

3 Tips For Crisis Planning

Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those companies who manage a crisis well versus those who find themselves on the year-end blunders reel is one simple act: Practice. While you can’t always…

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San Francisco Fog

This Week in Tech: Fogust Edition

August in San Francisco means exactly one thing: Karl the Fog makes his nearly daily appearance. Here are a few of the stories that caught our attention this week as we navigated the microclimates here at SHIFT SF: Black Hats Hit Sin City Security folks descended on Las Vegas this week for Black Hat 2019,…

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Summer at SHIFT SF: Guac-tail Hour, Taco Town and Trivia

Something I love about working at SHIFT is being a part of the Party Peeps, our culture club. Every couple of weeks, the group gets together to plan the next thing we will do as an office to enjoy one another’s company, make memories and learn more about the people we spend our days with.…

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B2B Tech Credit Card

This Week in Tech: Capital One’s Very Bad Week

Welcome back to your favorite weekly tech news roundup – the biggest trending stories that SHIFT’s B2B PR teams have been monitoring on behalf of our clients. Here’s the run down: Capital One’s massive data breach This was, by far, the biggest story in cybersecurity this week. A woman in Seattle was arrested after gaining…

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This week in tech spyware

This Week in Tech: Spyware & Data Privacy Edition

Summer’s on full blast on both SHIFT coasts this week. Here are some of the stories that grabbed our attention this week while trying to keep our cool: Spyware Uncovered Researchers from mobile security provider Lookout have discovered what was described by Ars Technica as “some of the most advanced and full-featured mobile surveillanceware ever…

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