The danger of the single influencer

Want to know one of the hidden dangers of influence marketing? Believing in the single person influencer at the expense of the velvet rope community. If you’re unfamiliar with the term, the velvet rope community is an online (or offline) community that has an exclusive membership. By this, I mean that the general public isn’t…

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SHIFT CEO Todd Defren on “What PR Professionals Need to Know NOW About Social Media”

SHIFT’s CEO, Todd Defren, was recently interviewed by our clients at Salesforce.com Marketing Cloud about what today’s PR & marketing professionals need to understand (now!) about Social Media’s impact on communications strategy. One of our favorite excerpts? Look out your window: see that guy drinking a coffee while fiddling with his smartphone?  Maybe he’s writing…

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How to make sure your Facebook Page gets seen

Recently, Facebook has made it somewhat harder for brands and companies to have their Facebook Page updates seen by the people who like it. In order to ensure that your Page’s fans actually see your update, we recommend that you ask your Facebook fans to do three things when they click the Like button: 1.…

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SHIFT Communications Appoints Christopher Penn as Vice President of Marketing Technologies

Recognized Leader in Social Media Marketing Will Drive Analytics Approach for Agency’s Earned Media Promotion Strategy. BOSTON, MA–SHIFT Communications, a marketing agency that lives at the intersection of traditional communications and social media, is proud to announce the addition of Christopher Penn as vice president of marketing technologies. Recognized by Forbes Magazine as one of…

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